Squaw Valley Is Considering Renaming To Remove Racial Slur

Squaw Valley Alpine Meadows announced they are considering a name change. TGR photo.

California’s Squaw Valley Resort announced it is considering renaming to delete the racist and sexist slur “Squaw” from its name, following the nationwide movement to remove symbols of racism and indigenous oppression. The Tahoe-area resort says it plans to enlist the help of local tribal leaders in ultimately making a decision on the matter. In a statement, the resort said, “As you likely know, the term is used by several area businesses as well as state and federal agencies for locations in the Olympic Valley region and these groups should be involved in the discussion.”

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No further details have been made public about how or when a decision will be made. Dozens of businesses in the area share the word in their name. Several efforts have been made in the past to consider a name change. The greater region was re-named Olympic Valley in 1960 to celebrate the Winter Olympics that took place at the resort, but the resort’s name has remained the same.

Max Ritter
Max Ritter
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I manage digital content here at TGR, run our gear testing program, and am stoked to be living the dream in the Tetons.
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