The goal is for the standards to go into effect by 2020, a decision made by the company as a greater commitment to improving the health of the outdoors. Wikipedia Photo
REI just made an audacious move: By 2020 the retailer will only sell products that align with its environmental advocacy.
Meaning that the 1,000-plus brands that currently do business with the prominent outdoor equipment vendor will now need to be conscious of their ethics concerning sustainability moving forward.
The Sierra reports that REI’s new standards are extensively detailed in the newly released REI Product Sustainability Standards, which outlines their commitment to addressing issues such as environmental impact, chemical usage, animal welfare, and ethical labor standards.
“We wanted to learn which practices would be most impactful on the ground, the most credible vehicles for advancing them, and figure out what would most effectively drive positive change,” said Matt Thurston, REI’s director of sustainability to the Sierra.
The goal is for these standards to trickle down into the most minute of details. For example, take the wool base layer. By 2020 that will need to be supplied from humanely treated sheep. Something as simple as sunscreens can’t have chemicals that amplify coral-reef-bleaching, and down products—which are a staple for outdoor enthusiasts—can’t be produced through efforts detrimental to the animals involved.
These few examples don’t even scratch the surface of the major changes REI seeks to achieve. However, it’s their hope that not only will these initiatives will not only redefine the marketplace, but make it easier for consumers to find products that align with their beliefs.
“The goal is to establish better ways of doing business and help raise the bar across the entire industry,” said Thurston. The new standards also seeks to make it easier for consumer to navigate through certifications and identifications.
REI executives believe the changes reflect the greater values held by consumers toward corporate social responsibility.
“We’re definitely seeing a swing toward these values, particularly among younger, American customers. While our approach won’t necessarily be appropriate for every sector, the model is quite universal,” said Thurston.
About The Author
stash member Katie Lozancich
TGR Staff Writer and photographer. Fond of bikes, pow, and dogs. Originally from Northern CA, home for me has ranged from the PNW to a teepee in Grand Teton National Park.
aarav
May 7th, 2018
For every single turn on blutooth user referred that finishes a deal, the partner gets one too!