American Dream New Jersey announced that it will be opening the Western Hemisphere’s first indoor ski area – Big SNOW America – in March of next year.
At 16 stories high, 180,000 square feet, and open 365 days a year, it will feature an 800-foot ski slope as well as an ice-climbing wall. Surrounding it will be “The Shops @ Big SNOW,” a variety of alpine related retail shops, such as equipment rentals, après bars, and outerwear.
The ski area will be just one part of a $5 billion dollar megamall owned by the Triple Five Group, American Dream Meadowlands. Due to its prime tri-state location – which is less than 22 miles away from LaGuardia, JFK, and Newark international airports – the mall is projecting it will receive 40 million annual visits. “It should become the preeminent tourist attraction, not just in New York, but in all of North America,” said Don Ghermezian, whose family owns Triple Five, to The Observer.
As for what the skiing will actually be like? Who knows. The VP of marketing for SNOW Operating, Hugh Reynolds, tells New Jersey Family that, “Because our center will stay at a consistent temperature and we have the ability to control the humidity of the air, snow quality within the center will be very good. Similar to a cold, crisp day of outdoor skiing. The kind when the snow squeaks under your feet.”