Dynafit’s Gear Trailer Stolen in Salt Lake City During OR Tradeshow

Yesterday morning, Dynafit’s OR trade show trailer was stolen outside of a house in Salt Lake City. The trailer contained the entire Dynafit demo ski fleet and a huge amount of tradeshow materials. The company was busy setting up for Outdoor Retailer, an annual outdoor industry tradeshow held in Salt Lake City where brands unveil the following year’s new gear.

From Jamie Starr, Dynafit’s Marketing Manager:

STOLEN IN SALT LAKE CITY! It pains me to report that the unbranded white cargo trailer (rented from Parker Trailers - CO plates) containing our entire Dynafit demo fleet and event materials was stolen from outside our team's rental house in SLC's Sugarhouse neighborhood last night. Outdoor Industry friends, SLC people, and Outdoor Retailer attendees: please spread the word to your network. Most of the items stolen are next season's products and not available for purchase yet, so if you see any of the items in this photo for sale online or in a consignment store, please let me or someone from DYNAFIT know ASAP.