There are two different versions of the t-shirt, the mountain tie-dye version (left) and the bullet tie-dye version (right). Carolyn Barnick/Teton Gravity Research photo.
We couldn’t be more stoked to announce the arrival of what are probably the raddest t-shirts to ever grace the shelves of the TGR store.
Tie-dye shirts featuring a psychedelic Teton Mountain Range with Jackson’s view of the Grand on the front and the Idaho’s view of the Grand on the back were designed and created by one of the world’s best tie-dye artists, Jeremy StRebel (of course he’s associated with the Grateful Dead) in collaboration with TGR.
These shirts are hand-dyed and no two are exactly alike. Brilliantly colorful and full of personality, these shirts represent freedom of expression—an idea which is inherent to TGR and the work of Jeremy StRebel.
“[This t-shirt] is a psychedelic blend of TGR's roots in the Teton Mountains and it's never ending quest to explore the unknown, created by one of the most prominent tie-dye artists in the world,” Todd Jones, TGR co-founder said.
Todd Jones met Jeremy at the Utah Outdoor Retail Trade Show last year. Both “Dead Heads,” it’s no wonder they hit it off and were inspired to collaborate.
Jeremy Strebel stands in front of his famous tie-dye artwork. Jammin' on Haight photo.
How it all started:
The Strebel brothers (Jeremy StRebel, BenJammin Strebel, and Paul Waghorn) got their start in the early 90s with the “Color Me Dead the Tie-Dyed Experience” project.
Artwork from “Color Me Dead” was featured prominently in The Dead’s concerts and films in ‘94 and ‘95. In ‘99 Phil Lesh from the The Dead wore a “Color Me Dead” shirt on stage at the Mt. Aire Festival, the first tie-dye he wore since The Dead musician, Jerry Garcia passed away in ‘95.
Jeremy and his brothers Benjammin and Paul are also the founders of Jammin' On, a company dedicated to psychedelic art including tie-dye tapestries, clothing and posters, with a flagship store on Haight Street in San Francisco.
“We stay true to our psychedelic roots, offering classic tie dye t-shirts, psychedelic art and posters, and cultural artifacts,” the Jammin website says.
In creating a tie-dye shirt for TGR, the Strebel brothers are continuing the legacy of self-expression which inspired them in the beginning. Their artistic abilities stand for more than concert apparel and tapestries, and their intuition and ingenuity as designers and creators has allowed for a unique collab across the boundaries of outdoor adventure and artistic expression in a way we are very excited about.
Todd Jones and Jeremy Strebel stand with the new shirt. Carolyn Barnick/Teton Gravity Research photo.
What’s Next:
Jeremy is supposed to start making neck buffs and koozies for TGR too.
If you like what you see head over to the TGR Shop to get your own!
About The Author
stash member Maya Hunger
Journalist by training, dirtbag by bank account, environmentalist by passion, sea kayak guide & road bike guide in the summer, skier at heart.
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May 26th, 2017
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