Our ocean is starting to look more and more like a floating dumpster. In fact, if we sit by and do nothing there will be more plastic in the ocean than fish by 2050. This crisis, however, is spurring a whole new wave of sustainable thinking and ingenuity from small businesses. Many are thinking: Instead of just removing the trash, why not put it to good use? That’s exactly what Shaka Surf, a small surfboard fin manufacturer, is doing with their new eco-friendly surfboard fin.
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Plucking plastic bottle caps straight from the ocean, they’re repurposing the material into a nifty surf fin. On top of the eco-friendly design, the fin features graphics created from street artists, which makes for a unique and retro aesthetic. One fin equates to 70 recycled bottle caps, and with 5 trillion pieces of plastic currently floating around in our ocean, every little thing we do matters.
This is why we've even introduced eco-conscious materials into our own apparel. Through a collaboration with Recover, we're able to divert eight plastic bottles from our oceans and landfills and put them into a garment, which helps protect the playgrounds we play in.
Nicole Pinto Lima
September 6th, 2019
good share!