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Blizzard’s Women to Women Program Pays Dividends

Blizzard's Black Pearl has been the overall best-selling ski in the U.S. for the past four years. Blizzard/Tecnica photo.

Have you ever walked into a ski shop and been overwhelmed by the sheer volume of esoteric lingo and a testosterone-fueled, aggressive approach to skiing? "Do you want boots with IRFRAN/fiber or boots with GRILAMID/carbon? See that picture of Jamie Pierre hucking a 250 foot cliff? With the right gear and enough Red Bull you can be just like him!" While a few might enjoy the bro-heavy culture which has long dominated the ski industry, others are doing their very best to change the culture to be more inviting and less intimidating. 

Related: The Blondes Teach Us How to Send It

One of the most important groups in the latter category is Blizzard/Tecnica's  Women to Women program. Making waves in the industry since 2015, the organization has two goals: The first is to design authentic women’s ski products. The group holds workshops with female skiers, taking note of the features and attributes which they look for in gear, and then incorporates those into new products. Included are some of the biggest names in professional skiing, such as Elyse Saugstad and the recently-signed Hilaree Nelson.

Secondly, the group strives to create healthy retail and community experiences that enhance the confidence levels of female skiers of all ability levels. (Read: Less bro’d-out shop employees condescendingly telling you what you want in the tiny corner of the store reserved for women’s gear.)

And guess what? It’s been working! Blizzard’s Black Pearl women’s ski has been the overall best-selling ski in the U.S. for the past four years, and sales of women’s touring skis rose by 85 percent in 2018, whereas sales of men’s touring skis dropped by 11%. Obviously there are too many factors at play here to attribute an industry-wide shift to just one organization, but Women to Women is certainly a major player in the female-oriented movement which is disrupting the ski industry.

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Video: Sit-Skier Sends Corbet’s Couloir at Kings and Queens ‘19
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Video: Sit-Skier Sends Corbet’s Couloir at Kings and Queens ‘19

Video: Sit-Skier Sends Corbet’s Couloir at Kings and Queens ‘19

Sending Corbet's is a maneuver which requires a lot of confidence and perhaps a little bit of insanity. Nuking into Corbet's on a sit-ski, on the other hand, is a whole different level. Watch Trevor Kennison launch himself in one of the most impressive videos to come out of Kings and Queens today.  Related: Kings and Queens of Corbet's Start List Follow our Instagram story for updates on the action going down at Jackson Hole, and say tuned for a full replay of the event.

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Kings and Queens of Corbet’s Start List
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Kings and Queens of Corbet’s Start List

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There likely isn’t a more recognizable ski run in North America than Jackson Hole Mountain Resort’s infamous Corbet’s Couloir. What better place than to hold a unique big mountain freeride competition than here? Enter Kings and Queens of Corbet’s, now going into its sophomore year with a stacked line up of both big names like Travis Rice and up-and-comers. The weather window for the competition opens up this Sunday February 10th.  RELATED: Kings and Queens of Corbet's 2018 Highlights Who you

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Video: Karl Fostvedt Dropped Corbet’s Couloir Switch
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Just when you thought Karl Fostvedt couldn't get any crazier, he decided to hit Corbet's SWITCH. Yeah, and he stomped it. But was it enough to maintain his reign as king of Corbet's? Tough to tell considering the equally impressive runs from Travis Rice and Blaine Gallivan. For now, we'll wait in suspense until the winners are announced this Saturday. RELATED: Watch the 2019 Kings and Queens of Corbet's now. Compared to his winning 2018 run, Karl outdid himself this year: