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Mountain Athletes Launch Wine Brand Designed for Adventure

Bringing a good bottle of wine on an adventure has always demanded some absurd extra preparation like duct tapping the bottle so it doesn't shatter in your boat. Revelshine, a new outdoor-minded wine brand, aims to eliminate that nuisance altogether. Instead of packaging their product in typical glass bottles, Revelshine opts for unbreakable, infinitely recyclable aluminum bottles. Their hope is that you don't have to sacrifice a good glass of wine for a day on the river, the crag, or at the trailhead. That's right, you can finally say goodbye to that gross boxed wine you've still been drinking since college. 

The idea for Revelshine came from fourth-generation winemaker Jake Bilbro. He wanted to combine his passion for a good glass of vino and the outdoors, and it turns out he wasn’t alone. Bilbro joined forces with legendary mountain athletes Emily Harrington and Michelle Parker who became co-founders of the brand. Revelshine has three different bottles to choose from: red, white, and of course, a rosé. Considering all the gnarly stuff that both Harrington and Parker get into, it’s safe to assume that Revelshine is well suited for any kind of post-adventure apres. Cheers to that!   

About The Author

stash member Katie Lozancich

TGR Staff Writer and photographer. Fond of bikes, pow, and dogs. Originally from Northern CA, home for me has ranged from the PNW to a teepee in Grand Teton National Park.

The wine is most suitable for outdoor use, to completely eliminate the cold for a delicious and warm taste. smash karts

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Athletes really do think of all types of ideas for merchandise huh. Haha, this one is about of a reach but still interesting. Thanks for sharing! Residential Roofing

That is definitely something you don’t see athletes doing every day. It is intriguing though and I do want to try it. Thanks for sharing TGR! Septic Pumping

That certainly is a different product that mountaineers can think of aside from what I’m used to, nevertheless it’s great! Thanks for sharing! Grease Trap Cleaning

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