The Ikon Pass certainly pissed off a lot of locals last season, but resorts are doing their best to address the issue. TGR photo.
Last season was a come-to-Jesus moment for many mountain towns around the West. After a record winter and the introduction of cheap(ish) Ikon Passes sent people into a ski and snowboard frenzy, many of these towns were forced to face their new reality. Formerly quiet and exclusive places like Aspen and Jackson Hole were turned into playgrounds for literally everyone. Lift lines grew, powder was skied, and locals were irked.
To address this issue, resorts were forced to take a long and hard look at the issue. Aspen Ski Co CEO Mike Kaplan addressed Aspen City Council on Monday and laid bare the details of what they can do to accommodate the inevitable this upcoming season. The resort saw a 20 percent increase in visitors over the previous season. According to the Aspen Times, locals constituted about 45 percent of that increase. 40 percent of weekend skier visits were Ikon Pass holders, with most hailing from Colorado’s Front Range and California. 70 percent of Ikon Pass holders were new to Aspen.
Plans for next year include hanging more chairs on lifts that fit them, adding more buses from parking lots to the base area, and building message signs on the access road to inform visitors about current parking conditions.
Squaw Valley stunned everyone last August by dropping the sexist slur “squaw” from their current name. While many applauded the decision, some were resistant to the idea. Change is hard, but sometimes it’s the thing we need if it means making a space more welcoming, inclusive, and accessible for everyone in the outdoors. For indigenous communities—especially the local Washoe tribe—the word squaw always been viewed as a derogatory term, often used to degrade women. Recently the women of the
One of the reasons outdoor media lacks diversity is that there are so few BIPOC folks behind the lens. But pursuing a career in photography/videography takes a hefty level of investment, which often poses a barrier of entry for many folks—especially BIPOC individuals. Peak Design wants to help eliminate any obstacles holding back marginalized communities from pursuing a career in outdoor media. Together with the help of Sony Alpha, Borrow Lenses, and professional outdoor photographer L.
Not even Mother Nature can escape the scorn of an upset person with an iPhone. Unfortunately, there are a few visitors that leave our National Parks not exactly feeling like the next Henry David Thoreau. Instead of prose and praise, disgruntled tourists love to pour their frustration into poorly crafted complaints on Yelp. That’s right, you can rate our National Parks on all kinds of review platforms, and the one-star reviews are a sight to behold. RELATED: Make a Plan to Vote