A Letter To The Community After Vail’s Latest Buying Spree

Crested Butte is now a member of the Vail Resorts family. Crested Butte photo.

This morning, news broke that Vail Resorts purchased Triple Peaks, LLC, acquiring three new mountains: Crested Butte, Okemo, and Mt. Sunapee. In a separate transaction, the Colorado-based corporation also purchased Stevens Pass.

The Mueller family, former owners of Crested Butte, Okemo and Sunapee issued a letter responding to the sale.

To Our Community:

As many of you have recently learned, our family has made the decision to sell Crested Butte Mountain Resort to Vail Resorts. While we realize this may come as a surprise to some, we want you all to know this was a very hard decision. We started in the resort business in 1972, and then got started in the ski resort business at Okemo in 1982. Growing up in the ski industry created a foundation for our entire lives and developed much of what we are passionate about today.

For the last 14 years in Crested Butte, we have developed many friendships with people at work and within this community. There are so many stories and too many memories to count. We have poured our hearts into making the best skiing and riding experiences possible in the three places we have called home for so long: Okemo; Mount Sunapee; and Crested Butte.

We have seen an amazing amount of change in the ski industry over the years. Much of the evolution has been good: improved technologies around ski gear; the onset of snowboarding; grooming equipment; energy efficient snowmaking; and probably the most heartening is how many more people ski and ride or simply come to the mountains now versus three decades ago.

Our business model has always been somewhat unique in this industry; operating large, successful ski resorts that are family owned. It is something we have always enjoyed, been proud of, and worked hard to preserve. Another reason this decision has been incredibly difficult for our family.

When approached by Vail Resorts, all of these thoughts, memories and realities stirred through our heads. What does this mean for us? What does this mean for our teams? What does this mean for our communities? What does this mean for the mountains that we have poured decades of energy into? We were not naïve in understanding this would mean changes in the future. We spent a lot of time contemplating all of this, and ultimately decided that moving forward with the sale was in the best interest for Crested Butte Mountain Resort. Although we cannot perfectly predict the future, we ultimately felt this would be a positive move. We realize the idea of a large company like Vail Resorts overseeing the operations of our unique resorts may feel unsettling. However, the reality is they are mountain operators and run some of the best and most successful resorts in the industry. Putting CBMR in their hands will ensure a good future for the ski area and therefore support a good future for the Gunnison Valley. They are great operators and good people. They will invest in the mountain and our community and they will do so following their company values that are similar to what we have lived by over the years.

While some of you may think we have only considered ourselves in this decision, this could not be farther from the truth. We have entered into this transaction with the best intentions for the ski area, our fellow employees, and the valley. If we did not think this was going to bring more opportunity for the resort in the years to come, we would not have made this decision. Our goal has never been to make Crested Butte the biggest, but to make it the best and we feel Vail Resorts is poised to do just that.

With that said, it is obvious that Vail Resorts will do some things differently than us. We hope you will be open to their approach and give them the opportunity to prove their good intentions.

Anyone who has owned a business or been intimately involved in one knows how much you care about that business succeeding, whether or not you still own it. That is most definitely our hope, and in turn, we hope it leads to further success and sustainability for the entire community. It has been a pleasure operating this awesome ski area for the last 14 years. We have come a long way and look forward to watching this valley prosper, while continuing to be the fun, quirky and amazing community that it is. Thank you for sharing it with us.

With mountains of gratitude,

Tim, Diane, Ethan & Erica

About The Author

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stash member Max Ritter

I manage digital content here at TGR, run our gear testing program, and am stoked to be living the dream in the Tetons.