1% For the Planet Unveils Brand-New My Planet Pass

Be like Jack, and help out all your favorite environmental causes in one fell swoop.

The current news cycle is a confusing, confusing place, especially when it comes to anything environment or climate related. Want to help, but at a loss as to what to do about it? Well step one is go vote on Nov. 6. And now the global organization 1% For the Planet has a simple way to go a step further with their new My Planet Pass. Think of it as the season pass that keeps on giving. It’s like an Ikon Pass for environmental causes, giving passholders membership of Protect our Winters, The National Forest Foundation, the Save the Waves Coalition, Tree Sisters, and Slow Food.

Get one for yourself or turn it into a holiday gift for an environmentally-conscious loved one. 1% for the Planet aims to connect money directly with those working to rectify global environmental issues. Started in 2002 by Patagonia’s Yvon Chouinard and Craig Mathews, members have given more than $175 million to environmental nonprofits all over the world to date. In other words, this is the perfect way to put your money where your mouth is, and you get some pretty sweet items for it.

Just a selection of the benefits from a pass purchase. The important ones aren't here, they are the ones that last generations. 1% for the Planet photo.

Read the full press release below and get a My Planet Pass here:

BURLINGTON, VT — 1% for the Planet is excited to announce My Planet Pass, a new program modeled after popular multi-mountain ski pass programs with the goal of increasing individual engagement with the environmental movement.

With one easy transaction, My Planet Pass holders become 1% for the Planet members as well members of Protect our Winters (POW), TreeSisters, National Forest Foundation, Save the Waves Coalition, and Slow Food. Passholders also receive access to exclusive member benefits, including gear from these partner nonprofits, beyond what is available to the general public. 

“We all know that our planet needs more support than it’s currently receiving,” said Marc Randolph, Co-Founder of Netflix, and 1% for the Planet Board Member. “That’s why it’s so important to see organizations like 1% for the Planet engaging individuals in new ways and encouraging them to support the environmental issues that impact all of us. Without continued evolution and innovation, the environmental movement will never deliver the results we need.”

Throughout 2018, 1% for the Planet has focused on expanding its outreach beyond businesses, and building a movement of individuals. The company’s recently launched 1% for the Planet Pledge campaign has already garnered around 13,000 new individuals vowing to become members and give back to environmental nonprofits through monetary and/or voluntary support.

“By packaging environmental giving as a product that many consumers are already used to purchasing, whether it is a ski pass or a subscription to their favorite streaming service, the My Planet Pass takes the intimidation out of environmental giving,” said Kate Williams, CEO of 1% for the Planet.

The My Planet Pass Program drew inspiration from the popular multi-mountain pass programs that have revolutionized the ski industry, making skiing and riding accessible beyond its core audience.

“The ski industry in recent years has demonstrated innovation with its season pass offerings to attract new participants and to make it more convenient to go directly to the slopes,” said Win Smith, Owner of Sugarbush Mountain Resort in Vermont. “It’s inspiring to see 1% for the Planet learning from this example and launching a new membership pass that encourages a larger, more diverse group of individuals to support environmental causes. I hope that they see the same success that the ski industry has—because our planet needs it!”

The Pass launches on Wednesday, October 17 and is available for purchase at $200, $300 and $400 membership levels. For more information and to see the break down of the member benefits, please go to pass.onepercentfortheplanet.org.

About The Author

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stash member Max Ritter

I manage digital content here at TGR, run our gear testing program, and am stoked to be living the dream in the Tetons.