Alterra Mountain Company Announces $300 Million Investment for Ski Resort Enhancements

Alterra Mountain Company is set to invest over $300 million in upgrades across its North American ski resorts, aiming to enhance the guest experience with new lifts, improved snowmaking, and expanded amenities. This major investment includes the first phase of a significant expansion at Deer Valley in Utah, featuring new terrain, chairlifts, and infrastructure at the upcoming Deer Valley East Village. The project will eventually double the resort's size, adding 3,700 acres of skiable terrain and making it one of North America’s largest ski areas. 

Alterra’s plan also includes substantial improvements at other resorts. Steamboat's Full Steam Ahead project recently completed, adding 655 acres of expert terrain and launching the Wild Blue Gondola, now the longest and fastest gondola in North America. At Mammoth Mountain, new and upgraded lifts, including a high-speed six-person chair, aim to reduce wait times and improve capacity. Meanwhile, Crystal Mountain's Mountain Commons Lodge and Mammoth’s Woolly’s Adventure Summit will introduce new dining and activity spaces. 

The company is also focused on more efficient snowmaking systems to ensure consistent conditions and longer seasons. Winter Park is completing a $37 million overhaul of its snowmaking infrastructure, while other resorts like Mammoth, Palisades Tahoe, and Sugarbush will see similar enhancements designed to reduce environmental impact through energy-efficient technology. Through these upgrades, Alterra is committed to delivering a premium experience across its destinations, blending enhanced terrain with modernized guest services to meet the evolving demands of skiers and snowboarders.