News: Patagonia Signs Kye Petersen And Pep Fujas To Global Ambassador Team
Kye Petersen is now a Patagonia Ambassador. Photo via 
Pep Fujas is now a Patagonia Ambassador. Photo by Chris Benchetler.
Fujas, a ski film icon regarded for his innovative approach to skiing and distinct style says, “Part of the reason I joined Patagonia is that they practice exactly what they preach. The company philosophy isn’t just a moniker or marketing scheme, it’s a way of life that is lived by each and every employee, one which is mindful of their impact on the natural world from creation and design to production and distribution.”
“Patagonia has the highest quality products and they take pride in every garment they make,” continues Fujas. “I know with Patagonia that they have so much experience and have made quality gear for so long that I will be able to perform without having to think about being cold or wet or uncomfortable.”
Fujas and Petersen join a team of Ambassadors that includes Josh Dirksen, Carston Oliver, Ryland Bell, Forrest Shearer, surfing’s Malloy Brothers, Gerry Lopez and climbing’s Tommy Caldwell, Sonnie Trotter, and other notable athletes at the height of their sports.
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