Some of the best brands in the world have achieved that status through a unique approach to marketing. Most make visual associations with a brand, and mascots are a way to create a memorable impression, especially for sports teams.
Despite what companies believe, mascots do not only appeal to young children and teens as they can become a powerful presence in any marketing campaign regardless of the target audience.
Here are ideas of how to use your mascot for maximum marketing effect:
A mascot is the face of your team
Sports teams’ mascots play a vital role in live events, where they entertain crowds of fans by bringing some lightheartedness into the mix. However, never assume that this is where a mascot’s functionality ends.
A mascot raises a sports team’s visibility and becomes prominent in their association with the club or league. The mascot should strengthen a brand by increasing audience awareness and making a game or event interactive.
For these reasons, it is essential to make a mindful choice regarding a mascot. This goes beyond appearance and extends as far as its personality and behavior, making people become emotionally attached to it.
A mascot is perfect when you are working on a budget
Any brand’s marketing budget is finite, and it is up to the team to make the most of it. This includes looking for and taking advantage of inexpensive marketing opportunities that could yield massive results.
By using the team mascot in TikTok videos, you continue building on that visual association with your brand. And, if you create a video that goes viral, the number of new fans you can acquire is almost limitless. With close to a billion users, TikTok has yet to reach the zenith of its popularity.
This is why any sports team needs a mascot marketing strategy for TikTok if they want to make the most of what the platform provides. Greenfly offers software that allows sports teams to publish original content, including TikTok videos in real-time.
A sports mascot increases fan engagement with the brand
Fans relish any opportunity to interact with their favorite team. While this is not always possible with players, a team mascot can be the solution. A team will spread its reach to its fans by deploying several mascots to companies, schools, and other public events.
A mascot that creates a favorable impression leads people who were not even aware of a team to find out more. These individuals are potential fans just waiting to become a member of the team’s fan family.
A sports mascot tells a tale
By using a mascot, a sports team can add a backstory to its existence that resonates with fans. It might not sound like much, but fans want to know about your mascot and will appreciate posts telling them what he/she does in their downtime or their favorite food.
By fleshing out a mascot’s story, the team can add new fans to its base. People will relate to it, which is why adding a mascot blog to your site could be advantageous.
A mascot becomes the ideal giveaway
Mascot replicas can become a substantial part of merchandise sales if fans identify with your mascot and grow to love it through engagement. They also become a great giveaway item as the fan will remember the experience and the team whenever they look at their replica.
By utilizing the mascot’s identity in various pieces of merchandise, such as plushies, keyrings, and on T-shirts, a sports team can use the mascot’s influence optimally. It helps to build brand or team loyalty.
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