Smokey the Bear, Ranger Rick, Buddy Bison; folksy woodland creatures have been used as outdoor safety mascots for as long as people have been doing dumb shit in the outdoors. For some reason people are less inclined to burn down a forest when a bear wearing a hat tells them not to. With this understood, we would like to propose a new avalanche safety mascot: Harry the Hare. Harry the Hare knows the fundamentals of avalanche safety; things like knowing before you go, the Five Red Flags, and how to find and rescue a buddy. Harry also has a quiver of pithy aphorisms to help you remember to stay safe in the backcountry. For example: “That was a whoomph, let’s hop the f**k outta here.” Let us know what you think, and look out for Harry at ski resorts worldwide.
Other things we’ve overhead Harry saying:
Boy this persistent deep layer is hare-y.
I’m a hop-timist, but this snowpack is sketchy.
Everyone have their beacon, shovel, probe, and carrots?
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