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It all began with a dream and a little cash scrapped together from fishing in Alaska. In 1995, Steve Jones, Todd Jones, and Dirk Collins pooled money they had earned as commercial fishermen and heli-ski guides to purchase camera equipment. Joined by longtime friend Corey Gavitt, they banded together to document the progression taking place in action sports. Yet rather than simply capturing this progression on film, they soon became instrumental in fueling it.
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