July 20 is #RIDEMTBDAY – Go Ride Your Bike!
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July 20th is international mountain bike day, a celebration of all things mountain biking! In other words, it’s a great excuse to get out and ride your bike with your friends. With 2020 being such a challenging year, we feel that thoughtful and safe participation in #RIDEMTBDAY is needed now more than ever. Bikes have a unique ability to bring people together and promote positive change in the world. With continued support from some of the most influential brands, media, athletes and influencers #RIDEMTBDAY 2020 will inspire people around the world to safely get out and support the sport they love by following the approved guidelines for physical activity in their local areas.
WHAT:
A day to celebrate how fun riding MTB is. No competition, just good times and an excuse to invite more people to get out to ride and support local IBD’s.
WHO:
Absolutely everybody! No wrong way to participate as long as you’re out on a bike!
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WHY:
To encourage more people to ride and unite the industry, at least for a single day ;), to ensure health and prosperity to everyone we work with and the culture of mountain biking.
For some stoke, check out the trailer for our new MTB film Accomplice:
