Helmets are Cool

We don’t need much convincing, but POC and the High Fives Foundation have teamed up to spread the word that helmets are cool.  Together, they’re releasing a series of edits designed to raise awareness about helmets and their effectiveness in preventing concussions, head injuries, and traumatic brain injuries.  As we continue to push our limits, it’s crucial to make sure we’re also pushing safety.  Even if your brain leads you to jump off cliffs and abandon reason, it’s still worth protecting.