Just to voice my experience of this ad campaign:
I've never used an ad blocker. I'm using one now. I'll probably keep using it now that I've gone to the trouble to install it.
Edit to be clear: I'm using an ad blocker because of the Oakley ads. These are the only ads that have ever annoyed me enough to do something about it, over the course of many years of wasting too much of my time on the internet.
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