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  1. #1
    Join Date
    Apr 2014
    Location
    Bay Area / Tahoe
    Posts
    2,486

    Praxis Skis Needs Your Support

    Passing this along. Very sad to hear this today, small businesses are struggling, and Praxis is feeling it.

    https://www.praxisskis.com/skis/

    Many of you have probably talked to Keith over the phone or email, and some have met him in person (definitely worth a stop if you’re in Tahoe). I remember the first time I met him years ago when I was just a high school kid doing a road trip through California before I started college, he endured my endless questions about skis, showed me around the factory, and hooked me up with lift tickets (for the weekend). When I was part of the ski team in college, I reached out and he sponsored our annual charity fundraiser and donated shirts and our grand prize (free custom skis). Just the kind of guy he is.

    Keith has always been a standup member of the skiing community. He represents what’s best about skiing - which is just a love for the sport and the people in it. He also has put his heart and soul into building some of the best made skis in the business. Even more than that, he’s catered to providing endless customization options and new models for all us gear-whore nut jobs that roam this forum. And sold them to us for years at $500-$600 most summers to boot. His referral credits were one of the main ways I could afford new skis in high school He’s bent over backwards to make new models, ski lengths, do small collab ski press runs, rocker profile tweaks, etc for all of us.

    I’ve always appreciated having just the right ski for the conditions and my skiing style, and Keith has made that possible. I’ve personally owned about 10 pairs of Praxis skis (currently own 5 pairs I will never sell), and all of them have exceeded expectations. Most durable skis you can buy, awesome core layups and shapes - just pick what suits your style and you’re good to go. They’re also truly works of art, particularly the veneer layup skis.

    Making money has never been a priority for him, Praxis has always been about making the best skis possible and putting them in the hands of skiers without costing an arm and a leg.

    Anyways, really hoping that Keith and Praxis can pull through and keep making dope skis - but he definitely needs the community’s help. So tell your friends, make an excuse to your wife about why your quiver really needs one more ski, get some American made skis, buy some t-shirts - anything helps. All my friends and family are getting Praxis T-Shirts for Christmas! Someone special might be getting some sweet new MVPs too. It’d truly be loss for the community if Praxis ends up closing its doors.

    Don’t forget to check the discount section of the website too, he’s got GPOs of all lengths and shorter lengths of a few models on there.

    (Disclaimer, I have no ties to Praxis other than being a loyal customer for many years and appreciating well engineered and well made skis)
    Last edited by Muggydude; 09-18-2023 at 02:08 AM.

  2. #2
    Join Date
    Feb 2011
    Location
    Land of the Long Flat Vowel
    Posts
    1,112
    Good work, Muggy. Very sincerely seconded.

  3. #3
    Join Date
    Jan 2013
    Location
    Bodenseekreis
    Posts
    933
    Great call Muggy. Having a pair of GPO on the way makes the purchase feel even better now. Happy to support Keith!

  4. #4
    Join Date
    Mar 2005
    Location
    Dystopia
    Posts
    21,282
    Wow. As a small biz owner that was a sad read.

    Best of luck to Keith. He’s done some great stuff over the years.

    Don’t need more skis but might buy some tees

    Selling new product at discount right before the next season sucks.

  5. #5
    Join Date
    Feb 2007
    Location
    Philly, PA
    Posts
    1,749
    Damn, hope he can raise the funds he needs. I have 3 pairs that have lasted forever , including my cold dead hands resort charger Q. Love the skis and Keith's discussions on what to build before was always amazingly helpful. Bump to the top and buy some badass skis!

    Sent from my Pixel 7 using Tapatalk

  6. #6
    Join Date
    Dec 2007
    Location
    Hell Track
    Posts
    14,000
    Damn, that's a bummer. Love my praxises (praxii?). Hope they can pull through!

  7. #7
    Join Date
    Feb 2005
    Posts
    1,226
    It's a shame to see these prices at this time of year. I hope they sell everything and get their problems fixed. I might have to make an addition to an already bloated quiver.

  8. #8
    Join Date
    Feb 2007
    Location
    Philly, PA
    Posts
    1,749
    Wish they had some more of the kids skis in stock. The GPO Jr is a touch wide for a 10yo EC based skiier would def buy the narrower underfoot MVP Jr . But if you are looking for a bigger mtn ski for your grom, buy that one!

    Sent from my Pixel 7 using Tapatalk

  9. #9
    Join Date
    Jan 2005
    Location
    Access to Granlibakken
    Posts
    11,286
    Thanks for the heads up, I haven’t talked to Keith in a while & didn’t know the situation. I have too many pairs of skis (incl Praxii) but T shirts etc are a good call.

    I paid him cash in the Mammoth parking lot for his first product (reverse reverse that came in one length) waaay back in the day. Crazy how the years go by.

  10. #10
    Join Date
    Feb 2019
    Posts
    39
    Quote Originally Posted by Duffman View Post
    Wish they had some more of the kids skis in stock. The GPO Jr is a touch wide for a 10yo EC based skiier would def buy the narrower underfoot MVP Jr . But if you are looking for a bigger mtn ski for your grom, buy that one!

    Sent from my Pixel 7 using Tapatalk
    He has 154 MVP 94s in stock https://www.praxisskis.com/skis/disc...54-cm-2022-23/

  11. #11
    Join Date
    Dec 2007
    Location
    Hell Track
    Posts
    14,000
    Really what Praxis needs is a good marketing manager. They make awesome skis, quality is high, they have good shapes, pricing is very competitive, and they've been around for quite a while. But based on chairlift conversations while I'm skiing them, lots of people have never heard of them. The days where a ski brand could survive on word of mouth are probably behind us.

  12. #12
    Join Date
    Apr 2014
    Location
    Bay Area / Tahoe
    Posts
    2,486

    Praxis Skis Needs Your Support

    I agree ^ marketing manager, demo days (could start in Tahoe and spread out to other big resorts in CO, Utah), I’d love to see Warren Miller or TGR do a segment on the factory for the next movie.

    ON3P had a similar start and product around the same time, I think their focus on park which brought a lot of younger kids into the fold ended up helping them go mainstream eventually. Moment skis just pushed hard with getting their skis into stores. Blister reviews also helped those two companies a lot I think. Praxis had 1 or 2 unfortunate reviews with them (tune and possibly layup might have been off?) which wasn’t really representative of the product


    Sent from my iPhone using TGR Forums

  13. #13
    Join Date
    Oct 2011
    Posts
    1,236
    10 years with a Praxis of some type in the quiver. I've really, really wanted them to change up their model for so long, for their own sake. Three problems come to mind:

    1) Marketing, not much of it. How do you get people to buy skis they've never heard of?

    2) Choice, namely too much of it. I can sort out which ride best suits my needs looking spec sheets, but John Q Customer is faced with a catalog at least 10 models deep at this point, and that's before all the customization options. It's overwhelming.

    3) And this is the more minor critique, but they needed a new graphic designer 10 years ago. Topsheets just look...dated. The website, dated. Eye candy factor, for better or worse, is important.

    Great skis, but I just can't help but feel like Keith has always focused front and center on the quality of the product and really neglected the shitty but necessary business side of things. Really hope he can partner with someone who can help with that..

  14. #14
    Join Date
    Nov 2006
    Location
    idaho panhandle!
    Posts
    10,006
    Agree whole heartedly with the last three d00ds. Betterer marketing!
    I get a ton of questions whenever I’m on my Praxis but no one has ever heard of them.


    Sent from my iPhone using TGR Forums

  15. #15
    Join Date
    Jan 2023
    Posts
    477
    I agree. They make top of the line skis.

  16. #16
    Join Date
    Mar 2008
    Location
    the ham
    Posts
    13,418
    The skis are too good. They never need replacement! Years ago I needed some tune work on one of my pairs, and the tech was like "whoa! who made these?"

    Agree that the graphics & website are out of sync with current trends - which is silly, but still matters.

  17. #17
    Join Date
    Mar 2022
    Posts
    886
    I think the first thing a marketer would do is kill the stock top sheet designs.

    Not everyone will be happy about it, but tattoo art of a skull with an octopus inside is sort of a divisive design (gonna go out on a limb and guess they’re weren’t a lot of women lusting after GPOs). A lot of the other tops just look dated and lack a cohesive recognizable design language across the line.

    It would be more boring, but cohesive designs with a prominent logo/name on the tips where people can see it when on the chair, being held after a competition, etc. The pair I just ordered only say Praxis underneath the bindings…

    I think heritage is doing well with this. 4frnt has a unified “4” element, ON3P has distinctive branding.

    Especially since I don’t think Praxis is hitting at quite as young a crowd these days. Designing for more of a “I want a mature looking super high quality ski” crowd could help sales. At least I know I’ve tried to suggest them to people who are like…well off dads from the Bay Area that ski Tahoe (should be PRIME customers) and I think they are immediately turned off by the aesthetic.
    Yes, they could custom order from any number of great top sheets, but first impressions matter.

    Edit: I should say I am just thinking out loud here. I wish them the best and hope they are able to make things work doing it the way they want to.
    Last edited by singlesline; 09-15-2023 at 09:16 PM.

  18. #18
    Join Date
    Jan 2023
    Posts
    477
    edit:I'm dreaming
    Last edited by Velomayniac; 09-15-2023 at 06:51 PM.

  19. #19
    Join Date
    Jan 2018
    Location
    gamehendge
    Posts
    982
    really hard to figure out what all those skis do w/o clicking on them.

    any deathwish 112 equivalents?

  20. #20
    Join Date
    Dec 2007
    Location
    monument
    Posts
    6,955
    Quote Originally Posted by NBABUCKS1 View Post
    really hard to figure out what all those skis do w/o clicking on them.

    any deathwish 112 equivalents?
    Probably the Jedi Mind Sticks.
    Which I have been eyeing for awhile.

  21. #21
    Join Date
    Apr 2014
    Location
    Bay Area / Tahoe
    Posts
    2,486
    MVP 108 probably a good Deathwish like ski too


    Sent from my iPhone using TGR Forums

  22. #22
    Join Date
    Jan 2008
    Location
    livin the dream
    Posts
    5,841
    Hopefully they pull through. Anyone on the fence; the Protest and GPO really are masterpiece shapes.

    Seconding that they need better marketing, they need more mass-appealing top sheets.

    But also - I believe their semi-custom program has been a net negative to their business. It’s great for us ski dorks, but to me it seems to alienate some customers. It also complicates their online reviews. A quick scroll through the praxis reviews on these forums, you’ll quickly find people who made a build or rocker change to a legendary shape and ended up with a dud…


    Sent from my iPhone using TGR Forums
    Best Skier on the Mountain
    Self-Certified
    1992 - 2012
    Squaw Valley, USA

  23. #23
    Join Date
    Sep 2009
    Location
    in the trench
    Posts
    15,762
    I agree on all accounts. I really really like both the gpo and protests. Soo fun, just amazing skis. Its frustrating seeing some people buy them and mount them at recommended then sell them because of tip dive, although recommended does work for some albeit a minority. My gpo's came alive in the -1 to -1.5 range and the protest at -2. I wonder if the new protest and mvp 108 profile has made "recommended" proper for me. I'm dreamong of both starting w the mvp 108. I loved my piste jibs and the mvp is essentially a wider pj and possibly with an even funner rocker profile

    Sent from my SM-A536W using TGR Forums mobile app

  24. #24
    Join Date
    Sep 2018
    Posts
    2,705
    Love you Keith

    Sent from my SM-S916U using Tapatalk

  25. #25
    Join Date
    Feb 2011
    Location
    Land of the Long Flat Vowel
    Posts
    1,112
    Quote Originally Posted by grinch View Post
    I agree on all accounts. I really really like both the gpo and protests. Soo fun, just amazing skis. Its frustrating seeing some people buy them and mount them at recommended then sell them because of tip dive, although recommended does work for some albeit a minority. My gpo's came alive in the -1 to -1.5 range and the protest at -2. I wonder if the new protest and mvp 108 profile has made "recommended" proper for me. I'm dreamong of both starting w the mvp 108. I loved my piste jibs and the mvp is essentially a wider pj and possibly with an even funner rocker profile

    Sent from my SM-A536W using TGR Forums mobile app
    Another big Protest fan, and possibly an outlier in that I've never had tip dive on the line - after hundreds of days on mine.

    I'm very curious about the new MVP too, but can vouch for the old 110 version. Hadn't skied mine for 3 years, having been on a Monster/LP105 bender, but was very happy back on them recently. Big turns, full speed, no problem. And on the line.

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