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  1. #1
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    Runaway Inflation - Ski Goggle MSRP

    Maybe i'm just getting old and curmudgeon-ey but sure as shit seems like retail pricing for optics is moving at 2x if not 3x that of ski gear in general.

    Curious why. Chemical inputs for foam got supply constrained after last winter's Texas deep freeze and power outage but the face foam can only add so much to overall cost. I dont know the details but i'd always had wagered that goggles were one of the higher profit margin pieces of gear owed to the style/fashion aspect. Is the ski industry that flush with dentists that people routinely drop $200 + on soft goods that have an effective useful life of 3-4 years?

    just seems like a very short while ago $125-$140 was retail for top of the line Smith I/O or Oakley. That seems to be pushing $300 bills now.

    It is just a vanity/fashion thing? What am I missing?

  2. #2
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    Aug 2018
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    Runaway Inflation - Ski Goggle MSRP

    Quote Originally Posted by SeatownSlackey View Post
    Maybe i'm just getting old and curmudgeon-ey but sure as shit seems like retail pricing for optics is moving at 2x if not 3x that of ski gear in general.

    Curious why. Chemical inputs for foam got supply constrained after last winter's Texas deep freeze and power outage but the face foam can only add so much to overall cost. I dont know the details but i'd always had wagered that goggles were one of the higher profit margin pieces of gear owed to the style/fashion aspect. Is the ski industry that flush with dentists that people routinely drop $200 + on soft goods that have an effective useful life of 3-4 years?

    just seems like a very short while ago $125-$140 was retail for top of the line Smith I/O or Oakley. That seems to be pushing $300 bills now.

    It is just a vanity/fashion thing? What am I missing?
    I have noticed this as well. I have no idea but I suspect they chock it up to “improved lens technology” or some shit like that.
    Isn’t there a Giro guy on the board from time to time? I’d like to hear his input.


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  3. #3
    Join Date
    Sep 2001
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    I had this rant when goggles went from $35-50 up to $150.
    >>vibes<<
    Merde De Glace On the Freak When Ski
    >>>200 cm Black Bamboo Sidewalled DPS Lotus 120 : Best Skis Ever <<<

  4. #4
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    I've noticed it as well. When you look at a company like 100 you can get goggles in the $60 to $120 range. I haven't tried them but it seems like an option next time I need goggles. The greater temperature difference between outside and inside could be an issue but even that isn't clear.

  5. #5
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    Aug 2018
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    Quote Originally Posted by abraham View Post
    I've noticed it as well. When you look at a company like 100 you can get goggles in the $60 to $120 range. I haven't tried them but it seems like an option next time I need goggles. The greater temperature difference between outside and inside could be an issue but even that isn't clear.
    Clear some PMs. I got a question about that vest.


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    "With Hitler, the more I learn about the guy, the more I don't care for him." -Norm Macdonald

  6. #6
    Join Date
    Aug 2016
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    4,099
    Google gives me reviews from a decade ago telling me list on a Smith I/O was $165, which feels right. What seems different now is the ability to get a discount off list.

  7. #7
    Join Date
    Aug 2013
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    An Anheuser-Busch Barley Field
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    ^Yep, I bought my first pair of Smith I/O 10 years ago from this November and IIRC they were exactly that ($165). They were Smith’s flagship goggle at the time.

    On their website the I/O is currently listed at $210 which I think is somewhat reasonable. However, their flagship product is now $320. And it probably costs the same amount to produce. Really, they just tweaked some dimensions and super glued magnets onto the lens and frame…


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  8. #8
    Join Date
    Jan 2008
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    Big Sky/Moonlight Basin
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    Evo has adult Smith googles for $22. Not top of the line but so what. I bet they keep snow out of your eyes just as well as the $320 ones.


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    "Zee damn fat skis are ruining zee piste !" -Oscar Schevlin

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  9. #9
    Join Date
    Jan 2008
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    livin the dream
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    The eyewear industry historically has one of the fattest profit margins. Something stupid like ~60%. Combine that with the fact that you can get decent quality goggles with interchangeable/magnetic lenses on Amazon for under $50 makes you say Huh….

    I know we are helping Alka and our other favorite athletes pay their mortgage with our goggle purchase but it’s still kinda ridiculous…

    But supply and demand always wins… look at the lift line on a Saturday morning. Everyone has $200 on their face….


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  10. #10
    Join Date
    Feb 2008
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    Reno, NV
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    550
    Stage goggles kick ass, good quality, great customer service, and the price is hard to beat.
    https://www.stageideas.com/collections/goggles

    Sent from my SM-G986U using Tapatalk

  11. #11
    Join Date
    Jan 2005
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    After trying different lens tints I found some of the Amazon goggles were just as sharp and clear on storm days as my Smiths. So now my plan is to just recycle my Smith straps into cheap but optically decent goggles to preserve cred.

    The markups are amusing.

  12. #12
    Join Date
    Dec 2020
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    Idaho
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    907
    Helmets and goggles never went on sale around town this past spring. Too much demand and not enough supply.

  13. #13
    Join Date
    Oct 2003
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    Big in Japan
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    Maybe demand by medical workers?

    The world is perfect. Appreciate the details.

  14. #14
    Join Date
    Sep 2008
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    Smith Squads can usually be had for around $60 on sale. This price is close to the cheap Chinese goggles, but the performance is on par with high end models (lens changing is a little clunky).

  15. #15
    Join Date
    Jul 2016
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    NY
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    1,637
    Put me in the cheap goggle camp. I’m sure there’s a benefit to them but there are too many expenses associated with this sport already. Count me out for $200 jackets too.

  16. #16
    Join Date
    Oct 2003
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    Big in Japan
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    200? Pfffft.

    The world is perfect. Appreciate the details.

  17. #17
    Join Date
    May 2009
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    inpdx
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    My I/OX stash continues to hold value then?

    Don’t TOUCH my goggles!

  18. #18
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    Sep 2004
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    LV-426
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    Wait for Costco to get winter stuff in stock in another month or two, and go get some Spy goggles for $39. I bought some last year and they're nice, comes with extra lens.

    Or go with the Zionor and other random Amazon brand ones.
    Quote Originally Posted by powder11 View Post
    if you have to resort to taking advice from the nitwits on this forum, then you're doomed.

  19. #19
    Join Date
    Dec 2010
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    632
    Quote Originally Posted by scmartin69 View Post
    Stage goggles kick ass, good quality, great customer service, and the price is hard to beat.
    https://www.stageideas.com/collections/goggles

    Sent from my SM-G986U using Tapatalk
    Looks like some decent product. What has your experience using them been like? I’m going to bookmark them to potentially get a pair here in a few months.

  20. #20
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    Feb 2008
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    Reno, NV
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    550
    Quote Originally Posted by tetzen View Post
    Looks like some decent product. What has your experience using them been like? I’m going to bookmark them to potentially get a pair here in a few months.
    I have skied w/ two pairs for 4+ years w/o any problems. The field of view, lens quality and anti-fog is fine. AND they're cheap enough that I have a pair for sunny days, a low light pair and a couple back up lenses. The lens is not as "wow" as a Smith Chromapop, but at 1/5th price IDGAF.

    Sent from my SM-G986U using Tapatalk
    Last edited by scmartin69; 09-18-2021 at 03:05 PM.

  21. #21
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    Feb 2017
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    truckee
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    Quote Originally Posted by Benny Profane View Post
    Maybe demand by medical workers?
    Or

    https://www.festivalsherpa.com/can-h...-man-look/amp/

  22. #22
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    Jan 2016
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    1,446
    Outdoor Master on Amazon. Cheap and great quality.

  23. #23
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    Sep 2018
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    1,754
    TECH TALK JONG!

    Sent from my SM-G981U using Tapatalk

  24. #24
    Join Date
    Aug 2011
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    panhandle locdog
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    Quote Originally Posted by I've seen black diamonds! View Post
    Smith Squads can usually be had for around $60 on sale. This price is close to the cheap Chinese goggles, but the performance is on par with high end models (lens changing is a little clunky).
    Another vote for the squad, i just buy multiple pairs and don't screw around with lens swaps. For truly wet storm days that also means I can swap to dry goggles at lunch.

  25. #25
    Join Date
    Oct 2003
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    Big in Japan
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    49,339
    It's fashion. Had the same issue with sunglasses for years. And eyeglass frames. Ridiculous what you have to pay for plastic easily molded in the third world. Cool has a premium.

    The world is perfect. Appreciate the details.

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