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Thread: Really Backcountry.com??
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11-08-2019, 09:28 AM #476
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11-08-2019, 09:36 AM #477
https://www.ksl.com/article/46669557...ng-backcountry
It's pretty weak IMO. They dropped the suit against the Marquette guy but haven't really said anything about those they 'settled' (beat/scared into submission) with; all the others who already modified their businesses and are gagged from speaking by the settlements. BC.com started an apology and, at least, will probably not pursue others but they're a long way from gaining back trust from the community. Bad owners, bad management, totally out of touch with their customer base/culture as well as their own employees. They're either lacking or ignoring what should be core principles of decency. That's a cancer that needs to be extracted and it starts at the top.Last edited by GoldMember; 11-08-2019 at 10:20 AM.
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11-08-2019, 09:48 AM #478
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11-08-2019, 10:02 AM #479
Surprised their parent company/PE firm/board hasn't begun cleaning house yet, starting with the CEO. He royally fucked up, and then continued to show absolutely zero leadership with his "We're sorry... well, not really sorry" letter.
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11-08-2019, 10:04 AM #480
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11-08-2019, 10:06 AM #481Registered User
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- 5,844
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11-08-2019, 10:07 AM #482
The apology seemed to imply that they actually bought the right to use "backcountry" to market apparel (or something) from one or more of the companies they've settled with (whose name likely would have had to change), but are blocked from saying so by their own NDA. I hope that's actually true. It would be comically ironic.
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11-08-2019, 10:19 AM #483
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11-08-2019, 10:23 AM #484
They placed the CEO and I seriously doubt he went forward with all this activity without them either suggesting/demanding it or at least green-lighting it. Their a PE firm; not surprising. It's a bully tactic to try to build inherent blue-sky asset value related to the name with the idea the company is then worth more when they sell it off at some later date.
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11-08-2019, 10:30 AM #485
I don't know that they bought the rights to use 'backcountry' in their marketing so much as having forced cease-and-desist settlements by virtue of their trademark rights of having registered the word as theirs. That gave them tremendous leverage that they then used against very small companies without the resources to fight it. However, I don't think the case would hold up for them as the word itself is common vernacular and is utilized as a descriptor of a place(s) much like mountains, lakes, and so on. Hell, the National Park Service utilizes the word backcountry for various permitting and access. They even have official positions as backcountry rangers (positions open). I don't see BC.com suing the federal government over their use. hmmm....
https://www.nps.gov/grca/planyourvis...try-permit.htm
https://www.nps.gov/features/colm/vi...ry-ranger.html
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11-08-2019, 10:49 AM #486
Really Backcountry.com??
It’s entirely possible that in some cases they are the ones who handed money out in a settlement deal, but looking at the USPTO history and seeing who had a protracted set of back and forth communications and subsequent trademark cancellation favoring Backcountry.com, it would look externally like anyone who tried to fight then folded.
But it doesn’t really matter. They went down a path that led them into a closed canyon: They didn’t wanna go overstock.com route (create a new trademarkable name like o.co, confuse the market, then backpedal), but still wanted to drop the “.com” to simplify their brand, and then what sealed their fate was the idea to create exclusive co-branded distribution deals where they would be differentiated from other e-trailers (can’t get this one from Sierra or Moosejaw!) and they would also have favorable margin positions (you’ll sell through us at a lower price, for the right to use our amazing logo on your gear!). To make all that happen they had to legally gain access to and then protect the “backcountry” trademark as applicable to the extremely wide range of commercial uses for which they filed. I think USPTO’s ignorance and IPLA’s nonsense convinced execs that they could win at this strategy, which (using 20/20 hindsight) is about as dumb as thinking “cars.com” could go after every automotive-related trademark having the word “car” in it and create sole source distribution deals to resell co-branded “cars.”
Notice how Apple does not sell fruit, nor does Coke sell processed coal.
Hey, but wtf do I know, my dad was in the army then worked for corporate media for years, must be a fake._______________________________________________
"Strapping myself to a sitski built with 30lb of metal and fibreglass then trying to water ski in it sounds like a stupid idea to me.
I'll be there." ... Andy Campbell
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11-08-2019, 12:15 PM #487
Good point about the real end game here. They want their own brand so they can escape from the hell that is price-matching. If everybody has their own brand or even just their own part number for things then bc doesn't have to compete with evo anymore.
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11-08-2019, 12:19 PM #488
There stuff is very similar to some major manufacturers gear. But then copies is a form of flattery
Sent from my iPhone using TGR ForumsI need to go to Utah.
Utah?
Yeah, Utah. It's wedged in between Wyoming and Nevada. You've seen pictures of it, right?
So after 15 years we finally made it to Utah.....
Thanks BCSAR and POWMOW Ski Patrol for rescues
8, 17, 13, 18, 16, 18, 20, 19, 16, 24, 32, 35
2021/2022 (13/15)
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11-08-2019, 12:34 PM #489
so back to that hardcore mofo sodomizing the Goat sticker, take my money.
They did have a great service, nice preices on gear I used, and cool culture in the mid 00s, sad really.
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11-08-2019, 12:39 PM #490Registered User
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https://www.pinkbike.com/news/fro-riders.html
this was a great turn around/fuckyou on Cannnondale who had trademarked Freeride and were trying to enforce it
Simmons, Schely and Tippie pretty much the pioneers of freeride appeared in a Rocky mountain add as "fro riders" with the wigs
I can still see that add with the wigs but I don't remember C-dale having anything to do with freeride, in any case ... go with the Fro ehLee Lau - xxx-er is the laziest Asian canuck I know
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11-08-2019, 01:02 PM #491
Embedded in https://www.outtherecolorado.com/onl...d-backcountry/
You will find a Wintry Mix podcast with Dave Ollila, owner of Marquette Backcountry. First he heard about the whole deal is when a sheriff showed up at his house. No warning.
This is just a side gig for him. In a good year they sell 400 pair at $189 each. Slow year is 100 pair. Their cost to manufacture in USA is $40, and insurance runs about $40. So in a good year he clears about $36K.
He's an interesting guy. Developed a helmet cam before gopro. Towards the end he talks about his involvement in the regulation that airlines have to let you off the plane after three hours on tarmac.
This reminds me of like 25 years ago when a winery in Oregon bottled a wine called "Revolution #9 and decided to sue Magic Hat Brewing for use of the mark "#9". MHB's CEO Alan Newman decided the best route was to fly to Oregon, sit down with the winery and figure something out. They did - amicably.
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11-08-2019, 01:45 PM #492
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11-08-2019, 01:56 PM #493
From Tyson Stellrecht, owner of Boise Gear Collective, posted to the boycottBcdc Facebook group:
I'm coming out because I just can't hold back anymore. I am the owner of a consignment/secondhand outdoor gear shop in Boise, ID. The name of my shop was Backcountry Pursuit for the first five years I was in business. That was until Backcountrydotcom's lawyers got a hold of me and forced a rebrand. My shop is now called Boise Gear Collective. They came after a used gear shop employing 14 people at the time in Boise, ID that had zero online presence besides and informational website and the occasional Craigslist post. I am happy to say I am thriving now and have grown to 23 employees in the past year despite this entire mess and the tens of thousands of dollars it cost me. I feel rather vindicated that this is all happening and I so appreciate the community standing behind small businesses like mine. It still doesn't replace the money I lost fighting this battle, but hopefully the local community will spend a little more at my shop this winter stock up and holiday season._______________________________________________
"Strapping myself to a sitski built with 30lb of metal and fibreglass then trying to water ski in it sounds like a stupid idea to me.
I'll be there." ... Andy Campbell
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11-08-2019, 02:01 PM #494
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Aim for the chopping block. If you aim for the wood, you will have nothing. Aim past the wood, aim through the wood.
http://tim-kirchoff.pixels.com/
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11-08-2019, 02:06 PM #495
You spelled it wrong
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11-08-2019, 02:11 PM #496
Is the trade name "Stoic" held by anyone. If not, I'm claiming dibs! I'll be coming out with a line of outerwear soon!
I see Stoic "compression" gear...but I'm not worried...until I make my compression ski socks...but I'm sure we can work something out.It makes perfect sense...until you think about it.
I suspect there's logic behind the madness, but I'm too dumb to see it.
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11-08-2019, 02:14 PM #497
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11-08-2019, 02:26 PM #498
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11-08-2019, 02:40 PM #499
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11-08-2019, 02:50 PM #500
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