What are the manufacturing costs of common ski apparel?

[Norseman]

$37.

[toast2266]

It seems like there are a bunch of companies that are just taking off the shelf, Asian made generic clothing and selling them for relatively cheap. That's basically what douchebag Lesh is doing with Virtika, right?

As best I can tell, that gear is ok. But definitely not on par with the more expensive stuff.

[subtle plague]

$37.

Are you absolutely sure?

Sent from my BLA-L29 using TGR Forums mobile app

[PNWbrit]

Also dude seamstress is not the preferred nomenclature.

[kathleenturneroverdrive]

OP this isn't that hard. A jacket selling for $700 in a mom and pop store probably cost that store half(ish) that when they bought it from the manufacturer. The manufacturer is probably (at worst) operating on roughly the same principles. So the cost to SELL that $700 jacket was maybe $175(ish). In that $175 you've got the marketing, insurance, overhead, staff, the cost of the product itself, and whatever else it takes to run an outwear company. Oh my god I can't believe I'm typing this does it really matter if the jacket cost $68 or $112? No. Because the cost to MAKE something is just one part of the cost to SELL something.

[Tamburello Rouge]

A seamstress I met the other day suggested that she could manufacture most of the current ski jacket designs (give her the pattern, material, seam tape, etc.) and she could do a good job in less than 45 minutes.

Given this limited knowledge, who here knows the scoop on the winter sports apparel industry?

How much does it cost to make ski pants, jackets, etc.? Landed cost?

The real question is, how windy was it the night before your conversation with the seamstress MILF?

[PNWbrit]

OP this isn't that hard. A jacket selling for $700 in a mom and pop store probably cost that store half(ish) that when they bought it from the manufacturer. The manufacturer is probably (at worst) operating on roughly the same principles. So the cost to SELL that $700 jacket was maybe $175(ish). In that $175 you've got the marketing, insurance, overhead, staff, the cost of the product itself, and whatever else it takes to run an outwear company. Oh my god I can't believe I'm typing this does it really matter if the jacket cost $68 or $112? No. Because the cost to MAKE something is just one part of the cost to SELL something.

Same thing with vacuums.

[kathleenturneroverdrive]

But what does a vacuum REALLY cost? My friend said she could make one in 72 hours if you gave her all the parts, instructions, and tools.

[pureantigravity]

Here is something I stumbled across:

Why Your Gear Is So Expensive: And why we, as consumers, actually like it when companies like Nike hike their prices

There’s some fun psychology at play here, where the consumer attributes a higher price tag to a higher quality of product. Psychologist Robert Cialdini writes in his book Influence at Work about how people will use price as the determining factor when trying to judge the quality of a product. So if you’re looking for the best rain jacket on the market, and you’re comparing two jackets with similar technology, you’ll pick the more expensive jacket. It’s a common phenomenon that Powell sees play out over and over. “There’s a bias among consumers that higher-priced items are of higher quality, and right now, those premium products are absolutely driving the sports market. Consumers believe the more-expensive products are better.”

re: kathleenturneroverdrive

OP this isn't that hard. A jacket selling for $700 in a mom and pop store probably cost that store half(ish) that when they bought it from the manufacturer. The manufacturer is probably (at worst) operating on roughly the same principles. So the cost to SELL that $700 jacket was maybe $175(ish). In that $175 you've got the marketing, insurance, overhead, staff, the cost of the product itself, and whatever else it takes to run an outwear company. Oh my god I can't believe I'm typing this does it really matter if the jacket cost $68 or $112? No. Because the cost to MAKE something is just one part of the cost to SELL something.

That's what my wife says about lift tickets. Does it really matter if it cost less than $65 to ski at some resorts 10 years ago and it is now $200 per day with tax? Does it really matter? After all "You Ski What You Pay For". So we must be getting a much better ski experience now that prices are more than 3 times what they were.

Apart from that, you have applied a standard clothing formula to all price points in the ski apparel industry. Is the same formula used for $100 jackets that is used for $799 jackets? Back to the Outside online article ...

Outside magazine must have gone real Kid Gloves on the industry. Wouldn't want to bit the hand that feeds you!

[Danno]

$37.

Are you absolutely sure?

Sent from my BLA-L29 using TGR Forums mobile app

let me check the spare to confirm.

[XXX-er]

Also dude seamstress is not the preferred nomenclature.

Chink with a sewing machine ?

[XavierD]

$700 Goretex Jacket
Retailer bought for 45% MAP : $315
Brand makes 20% profit: $250 total cost to produce
Factory Paid $70 to produce and ship to distribution center: $180 to cover:
Goretex fees, R&D, Design Team, Marketing, Accounting, Sales, HR, Lease and Utilities, taxes and management.

This assumes the company doesn’t have any of their own capital involved in production. Which then assumes the $70 includes all that plus the sales, production, engineering, management, accounting, taxes, material costs, training, and goretex licensing.

45 minutes a jacket is slow as fuck.

[Mofro261]

because ski gear is not made...in a vacuum.

[pureantigravity]

But what does a vacuum REALLY cost? My friend said she could make one in 72 hours if you gave her all the parts, instructions, and tools.

Please. Don't let IKEA hear what you just said.

$700 Goretex Jacket
Retailer bought for 45% MAP : $315
Brand makes 20% profit: $250 total cost to produce
Factory Paid $70 to produce and ship to distribution center: $180 to cover:
Goretex fees, R&D, Design Team, Marketing, Accounting, Sales, HR, Lease and Utilities, taxes and management.

This assumes the company doesn’t have any of their own capital involved in production. Which then assumes the $70 includes all that plus the sales, production, engineering, management, accounting, taxes, material costs, training, and goretex licensing.

45 minutes a jacket is slow as fuck.

Is that formula linear across the price landscape? Does it apply as much to $100 jackets as $899 jackets?

In search of higher margins, Canada Goose to make more of its own luxury coats

"Canada Goose, which has all of its coats made in Canada and sells them for between $725 and $1,695. The company posted December quarter operating margins of 60 per cent on online and own-store sales versus 43 per cent from wholesale, causing investors to cheer the growth in its direct-to-consumer business."

Operating margins of 60 per cent on online and own-store sales versus 43 per cent from fucking wholesale.

I digress ....

I find the focus on OWN-STORE sales fascinating. In a boom market, that is clearly a way to boost sales. However it exposes the company to many more operational details and when a true competitor emerges, they will have to potentially close stores and lay off staff. The fact that many brands are operating OWN-STORES is a sign that the market is at a peak frenzy. It is usually a much better game to get store penetration in a variety of stores than to run one's own retail business.


I agree that 45 minutes is slow. No bowl of rice for her until she stops being lazy.

[kathleenturneroverdrive]

Apart from that, you have applied a standard clothing formula to all price points in the ski apparel industry. Is the same formula used for $100 jackets that is used for $799 jackets? Back to the Outside online article ...

I gave you a standard formula because there is no universal formula for this stuff. Different stores even pay different prices for the exact same pieces of gear. Just average that shit out and get on with your point my man.

[toast2266]

Is that formula linear across the price landscape? Does it apply as much to $100 jackets as $899 jackets?

Why wouldn't it? $100 jacket just has cheaper materials and and build cost (no taped seams, no waterproof zippers, etc.), doesn't have any R&D or engineering to speak of, doesn't have Gore-Tex fees, minimal marketing, etc.

So maybe the $100 jacket costs $25 for the factory to produce. Which, at 45% MAP, leaves $40 to cover design, Marketing, Accounting, Sales, HR, Lease and Utilities, taxes and management. And while that $40 isn't much to cover all of that, the company can sell a lot more $100 jackets than they can $900 jackets.

[pureantigravity]

Seattle sells more than good fish.

YKK® #5 Coil Water Resistant Zipper Tape By The Yard
https://www.seattlefabrics.com/YKKre...ard_p_457.html
Sold in .25, .5, .75 Yd. Increments, .5 Yd. Min.
$4.99/Yd

The zipper sliders costs an additonal $1 to $1.50 each.


Now over to China.



Alibaba ...
nylon taslan gore tex fabric with breathable coating
US $2.5-4 / Meter
1000 Meters (Min. Order)

They are clearly promoting the cross-cultural sports dating scene.
Nice.

Comes in CAMO for a good price too.
https://www.alibaba.com/product-deta...811712800.html

[abraham]

Seattle sells more than good fish.

YKK #5 Coil Water Resistant Zipper Tape By The Yard
https://www.seattlefabrics.com/YKKre...ard_p_457.html
Sold in .25, .5, .75 Yd. Increments, .5 Yd. Min.
$4.99/Yd

The zipper sliders costs an additonal $1 to $1.50 each.

You do software right? Shouldn't it be free for every customer after the first one? After all, the work is all done, just gotta ctrl-c ctrl-v and you're done. It can't cost more than a few bucks

[PNWbrit]

Seattle sells more than good fish.

YKK® #5 Coil Water Resistant Zipper Tape By The Yard
https://www.seattlefabrics.com/YKKre...ard_p_457.html
Sold in .25, .5, .75 Yd. Increments, .5 Yd. Min.
$4.99/Yd

The zipper sliders costs an additonal $1 to $1.50 each.


Now over to China.



Alibaba ...
nylon taslan gore tex fabric with breathable coating
US $2.5-4 / Meter
1000 Meters (Min. Order)

They are clearly promoting the cross-cultural sports dating scene.
Nice.

Comes in CAMO for a good price too.
https://www.alibaba.com/product-deta...811712800.html

I wonder how much those little zipper pulls that look like climbing nuts are?

[pureantigravity]

You do software right? Shouldn't it be free for every customer after the first one? After all, the work is all done, just gotta ctrl-c ctrl-v and you're done. It can't cost more than a few bucks

Software in bioinformatics and EMS applications for Squirrel Defense technologies. I can't really talk about it.

Why wouldn't it? $100 jacket just has cheaper materials and and build cost (no taped seams, no waterproof zippers, etc.), doesn't have any R&D or engineering to speak of, doesn't have Gore-Tex fees, minimal marketing, etc.

So maybe the $100 jacket costs $25 for the factory to produce. Which, at 45% MAP, leaves $40 to cover design, Marketing, Accounting, Sales, HR, Lease and Utilities, taxes and management. And while that $40 isn't much to cover all of that, the company can sell a lot more $100 jackets than they can $900 jackets.

So you are saying that the labor and materials for a $200 are twice that of a $100 jacket. And by the same measure, it costs 8 times as much to make a $800 ski jacket as a $100 ski jacket. Right?

REI sells very popular shell jackets for under $100. Do they have waterproof zippers tho? Good question.

[toast2266]

And by the same measure, it costs 8 times as much to make a $800 ski jacket as a $100 ski jacket. Right?

No. It costs some amount more to sell an $800 jacket. The cost to manufacture is higher, but almost certainly not 8x higher. But the costs to sell an $800 jacket are pretty clearly higher than the $100 jacket. GoreTex licensing, R&D, engineering, marketing, etc. are all higher for the $800 jacket.

[pureantigravity]

No. It costs some amount more to sell an $800 jacket. The cost to manufacture is higher, but almost certainly not 8x higher. But the costs to sell an $800 jacket are pretty clearly higher than the $100 jacket. GoreTex licensing, R&D, engineering, marketing, etc. are all higher for the $800 jacket.

For all you know it might cost less to sell an $800 jacket. By virtue of the price, it must be better!

"The cost to manufacture is higher, but almost certainly not 8x higher. "

OK - So certainly 2x higher, right? Or do you mean certainly 1.5 times higher? Or would you have the gall to suggest it might only be 1.25 times higher. After all, those YKK waterproof zippers are very very expensive (as shown previously).

GoreTex licensing fees varies by end price?

Would you invest in a company that was selling goods at double the price and double the cost? Probably not. Maybe if they found a way to charge twice as much at 10% extra costs. That is what gets investors attention.

Got some reading to do. BRB.\
Ark teary eyed. Is it the ultimate in overpriced hype?

[toast2266]

For all you know it might cost less to sell an $800 jacket. By virtue of the price, it must be better!

"The cost to manufacture is higher, but almost certainly not 8x higher. "

OK - So certainly 2x higher, right? Or do you mean certainly 1.5 times higher? Or would you have the gall to suggest it might only be 1.25 times higher. After all, those YKK waterproof zippers are very very expensive (as shown previously).

GoreTex licensing fees varies by end price?

Would you invest in a company that was selling goods at double the price and double the cost? Probably not. Maybe if they found a way to charge twice as much at 10% extra costs. That is what gets investors attention.

Got some reading to do. BRB.\
Ark teary eyed. Is it the ultimate in overpriced hype?

You argue like a trump supporter.

[kathleenturneroverdrive]

I think was just a bot trying to get us to buy bulk YKK zippers

[toast2266]

I think was just a bot trying to get us to buy bulk YKK zippers

Puregravity being a paid Russian troll would make a lot of sense.