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08-03-2018, 11:08 PM #1Registered User
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- Feb 2015
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- 9
Sterbenz gone from 4frnt, end of an era
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08-03-2018, 11:16 PM #2Registered User
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- Feb 2015
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- 9
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Last edited by skiingintherain; 08-04-2018 at 07:22 PM.
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08-04-2018, 12:14 AM #3
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08-04-2018, 12:29 AM #4
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08-04-2018, 04:13 AM #5Registered User
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- Aug 2015
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- Burlington, VT
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- 108
Thanks a ton for the feedback!
All product development decisions were made well over a year ago in order to be available for delivery this fall, as it takes that long to prototype, test and bring to market (same for all ski companies). Matt up till this week has been 100% responsible for all product development and management and my involvement very minimal as I have respect for his vision to be sure the brand stays true to it's DNA.
We actually did release a totally new ski this year, the MSP 107.
It took a ton of work by everyone on the team, Matt, athletes and the factory to dial in and win the amount of awards that will be announced in the coming weeks. Matt and I are really proud of how it turned out.
Regarding the descriptions, having too many exclamation marks, I applogize if it sounds out of tone for the brand. With Matt being so close to the product, he actually drove what you read, and myself and others in our office contributed as a team effort as always.
One of the big changes is how the descriptions are presented in an effort to give each aspect of a ski's info more room to go deeper. We all as a group decided to try to use that top section of the product page to communicate more about the way the ski feels when riding it, as casual conversation as if riding a chair with someone asking about them. Then moved the technical construction info and specs down to their own respective sections further down the page. This gave us more space for all three aspects of product info to go deeper per. Matt wrote all of the technology descriptions and created the spreadsheet that drove the specs provided as well.
My role in this company is honestly to make sure it stays in business financially, as it's been very financially challenged for over a decade and there's nothing I want more than to see it succeed while maintaining it's historic position in the market.
Thanks again for the feedback!
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08-04-2018, 04:39 AM #6
It’ll be interesting to watch the athlete roster this year.
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08-04-2018, 05:13 AM #7Banned
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- May 2007
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- Sandy, Utah
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- 14,410
I did same it jlevs M.O. bummer but the ski industry is a tough biz
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08-04-2018, 05:32 AM #8Registered User
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- Sep 2014
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- Norway
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- 306
How long until Hoji's gone?
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08-04-2018, 05:49 AM #9
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08-04-2018, 06:41 AM #10Registered User
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- Feb 2017
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- 24
Any chance you’re going to make the MSP in a longer size? Big guys like to play too.
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08-04-2018, 06:45 AM #11
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08-04-2018, 07:07 AM #12
Very harsh by posters nobody in the real world knows.
I’ll be the first to say it— Hoji holds all the leverage here. One of the world’s best designers. If he walks, the company tanks.
Nobody cares about executives.
That said— I truly hope for all the best. I’m stoked for Sterbenz creating his life and setting up the sale.
Some of you act like you just woke up today and suddenly 4FRNT changed ownership. How did you not know this was happening?
I’m still loyal.
Renegade for life!
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08-04-2018, 07:13 AM #13Registered User
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- Aug 2015
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- Burlington, VT
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- 108
Not sure what facts you're basing your perspective on, but Eric couldn't be happier.
He's completely re-designed every detail of his Renegade ski for this year in two sizes that he personally prefers. He's also added a new size to his Raven ski. He's deeply involved in all 3 of his skis development which accounts for over 35% of our adult men's product offering.
We're currently working together to develop a revolutionary new skin/ski integration that he came up with and has been prototyping and using for over 3 years. He's involved in every aspect of the ski development process from concept to final production, graphics and marketing, and gets paid well for it. As any athlete will tell you that I've ever worked with in my career, I will continue to make sure all skiers continue to have a heavy hand in driving the vision for our future products.
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08-04-2018, 07:21 AM #14Registered User
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- Aug 2015
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- Burlington, VT
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I actually thought it was constructive fact based criticism that was worthy of a response. We already this Saturday morning have gone into all the product descriptions and added some of the more tehnical info that was previously listed separately further down the product pages into the top description. There were only a few "!" but removed as well for good measure haha.
I didn't mention earlier but 4 of our 12 models are new/re-designed. 30% is a huge qty for any brand, but especially for a small independent company during a year with so much transition. Possible thanks to Matt and our athletes contributions.
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08-04-2018, 07:22 AM #15
The fact that you maggots have CEOs posting in your stupid threads is beyond me.
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08-04-2018, 07:22 AM #16
can i please haz a new hat to convey the "matters" on more formal occasions?
"When the child was a child it waited patiently for the first snow and it still does"- Van "The Man" Morrison
"I find I have already had my reward, in the doing of the thing" - Buzz Holmstrom
"THIS IS WHAT WE DO"-AML -ski on in eternal peace
"I have posted in here but haven't read it carefully with my trusty PoliAsshat antenna on."-DipshitDanno
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08-04-2018, 07:26 AM #17Registered User
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- Aug 2015
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- Burlington, VT
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[QUOTE=TheWetNoodle;5405069]Any chance you’re going to make the MSP in a longer size? Big guys like to play too.
We could definitely consider it for next year. Right now where almost done with the season's production but def could consider for the future.
- Which of the 2 MSP models are you refereing to? MSP99 or MSP107?
- In what size are you thinking? We try to space sizes out by approx. 7cm so far apart enough to make a difference, but not so close to the other size that it's pointless.
Thanks for the perspective
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08-04-2018, 07:29 AM #18Registered User
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- Aug 2015
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- Burlington, VT
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Holly shit!!! Now that's a used hat, email me and I'll reply with a link to you up with a new one for weddings and funerals: jason@4frnt.com
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08-04-2018, 07:34 AM #19Registered User
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- Aug 2015
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- Burlington, VT
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- 108
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08-04-2018, 07:35 AM #20Registered User
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- Aug 2015
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- Burlington, VT
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08-04-2018, 07:48 AM #21
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08-04-2018, 07:54 AM #22Registered User
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- Sep 2014
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- Norway
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08-04-2018, 08:34 AM #23
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08-04-2018, 09:19 AM #24King potato
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- Feb 2011
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- BC
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We still need the ski weights up on the site!
Also please make a renegade in a heavier inbounds focused core.
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08-04-2018, 09:22 AM #25
Haa ha
Awesome
Thanks for commenting jLev
Once again the tough guys on here have been proven to be ignoramuses spewing forth on things they know nothing about.
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