Your new Corporate Overlords Are now Alterra

**ncskier** · 01-11-2018, 12:52 PM

https://www.businesswire.com/news/ho...mily-12-Iconic

Interested to see their epic pass competitor. Some of the mountains in their collection have $2k season passes so I find it hard to believe we will be seeing a $699, but you never know.
Probably spent a few million to come up with that name.

**nickwm21** · 01-11-2018, 01:35 PM

Well.... We now have duopoly...

How long until the remaining independents are gobbled up by the two behemoths? 5 years?

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**TheK12** · 01-11-2018, 02:17 PM

Interesting that Aspen is not on this list. Didn't Aspen Ski company "purchase" Squaw and Mammoth last year?

**Talisman** · 01-11-2018, 02:32 PM

Alterra reminds me of Altria the fine people that bring you smokey treats and beer.

**boardtodeath** · 01-11-2018, 02:33 PM

Aspen and KSL formed a partnership that purchased Squalpine, as far as I recall. Interesting that Aspen must have gotten out of the partnership.

Edit: Alterra is the name for the partnership, Aspen is still part of it. https://www.denverpost.com/2018/01/1...pen-skiing-co/

**hatchgreenchile** · 01-11-2018, 02:33 PM

I read this an immediately thought of the semiconductor company Altera
Your corporate overlords are now a bunch of chip designers in San Jose

**grskier** · 01-11-2018, 02:35 PM

The Crown's (who own Aspen Ski Co) and KSL's partnership in now called Alterra.

Aspen SkiCo remains it's own separate company.

**cravenmorhead** · 01-11-2018, 02:44 PM

CMH is an interesting addition to the portfolio. The Vail Resorts Deathstar doesn't own any heli-skiing properties, does it?

**iceclimb** · 01-11-2018, 04:27 PM

Curious what affect this will have on the Copper/Winter Park pass.... and what the actual price point will be to compete with Epic(TM)

**Skidog** · 01-11-2018, 04:29 PM

Is this the funny running shoe people?

**Shredhead** · 01-11-2018, 06:33 PM

Originally Posted by grskier

The Crown's (who own Aspen Ski Co) and KSL's partnership in now called Alterra.

Aspen SkiCo remains it's own separate company.

They are separate, partially due to anti trust issues.

I’m told the Alterra Pass will have a surcharge to ski Aspen. The Aspen Premier Pass will be good everywhere.

**UtahOutside** · 01-12-2018, 03:40 PM

Originally Posted by Skidog

Is this the funny running shoe people?

I thought the same thing... Altra.

Also reminds me of the National Park concessionaire, Xanterra.

It's a combo of those two words!

Quick, someone sue.

**Bobcat Sig** · 01-12-2018, 04:39 PM

I wonder if this will impact or change the resorts included in the Mountain Collective pass?

**blazes_boylan** · 01-12-2018, 05:28 PM

The branding folks sure worked hard on this name...wasn't even ready for ski season ...craftsmanship like that takes time...and lots of committees and focus groups

I have to wonder, if KSL calling itself Alterra is kinda like Comcast calling themselves Xfinity...we have such a shitty rep we need to change our name to fool people?

**Skidog** · 01-12-2018, 06:32 PM

Originally Posted by UtahOutside

I thought the same thing... Altra.

Also reminds me of the National Park concessionaire, Xanterra.

It's a combo of those two words!

Quick, someone sue.

I knew it wasn't but thought it was funny. Probably only funny to me, and only mildly. I was bored. I should've put a smiley after it.

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**frosted flakes** · 01-12-2018, 06:42 PM

I’ve been told to expect an announcement about a joint pass in a few weeks. Also heard they are partnering with some major non-KSL/aspen/intrawest resorts to make an even bigger season pass.

I assume the entry version of the pass will be more expensive than the Epic pass.

**frosted flakes** · 01-12-2018, 06:46 PM

Originally Posted by Bobcat Sig

I wonder if this will impact or change the resorts included in the Mountain Collective pass?

I’m wondering about this too. I assume squaw, mammoth and aspen will all leave, which means Mountain Collective would have some huge resorts to replace. I’d be happy if they finally added Big Sky, it’s been part of their surveys for years and prices there are so expensive. Maybe Mt. Rose or Sugarbowl would join?

**stuckathuntermtn** · 01-12-2018, 07:25 PM

Wasn't there something about DV buying Brighton? Does that get included? Utards would conceivably wind up with competitive pass prices at places worth skiing?
Would love to see some more price competition in rates, since they seem to be getting out of hand.