Sponsorship types
Skate shop sponsorship
Obligations under the terms of a shop sponsorship vary but are usually light and the rider usually represents the sponsor by wearing branded apparel and by submitting media (videos and photographs) for use in advertising campaigns. Shops commonly employ skateboarders and sponsor their employees. This occurs along with traditional discounts to subsidize pay or as part of an employment agreement.
Skate shops may sponsor both amateur and professional skateboarders.
Amateur sponsorship
Amateur skateboard sponsorship involves the light provision of merchandise and equipment along with the occasional payment of travel and accommodation or living expenses when representing a sponsor in an out of town competition. Amateur skateboarders are not paid to skate and many are too young in any event, as per law.
Company flow sponsorship
Flow sponsorship is similar to shop sponsorship in that it generally involves the sponsorship of an individual by a small to medium commercial skateboard company or enterprise. However, flow sponsorship usually involves the provision of free merchandise but the offer is not traditionally consistent or long term. Flow sponsorship is seen as one of the first stepping stones of opportunity which an aspiring professional skateboarder might accept on their journey to become pro. And is often used as an incentive before a skateboarder joins a team whilst they are considering all available offers from interested parties. The trade of goods mostly revolves around featuring in print, online and video based media.
Professional company individual sponsorship
Professional sponsorship is sponsorship attached to royalty payments and comes with a regular salary in all but the worst of contract formats. Contracts vary but coverage of living expenses which allow the skateboarder to travel and practice to be able to compete on a full-time basis without the need to work full-time, may be factored in. Healthcare, image rights, bonuses, product design and art work licensing are commonly covered in professional skateboarding contracts. Sponsored skateboarders receive monthly packages of sponsored merchandise and equipment as well as branded clothing and other promotional items which feature the sponsored skater's name or personal logo.
Professional skateboarders may receive royalty payments collected against products sold by their sponsor(s) which display the skateboarder's name or logo
Bookmarks