Its funny that someone who has made a living being a marketing monkey for the last 20 years doesn't realize the importance of optics.
Look climate activists have taken the "do as I say not as I do" approach to climate change for years, and its gotten no where.
"hey india and china, stop relying on coal power!" --developed word
"hey but you built your empire on coal so go fuck yourself" -- India and China.
"Hey Brasil, stop cutting down the amazon!" -- Developed world
"Hey europe, where are all your trees? oh ya you cut them all down." -- Brasil
"Hey governments, I'm incapable of making lifestyle changes myself, will you force us to?" -- POW activists
"ummmm, you're a climate activist and you can walk the talk and you want me to force the rest of these people to make HUGE lifestyle changes??? are you fucking kidding me? sounds like a recipe for revolution" -- every government in the world.
Basically the current approach to climate activism has failed for the last 30 years, so unless the approach changes or things need to get a lot worse before huge meaningful changes will take place.
you can call the responses to this thread "internet elitism" but many valid points were brought up and maybe POW should listen because if they're failing to get a bunch of skiers who look up to their ambassadors on board then their message and approach to activism is failing.
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