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Thread: 4FRNT Sells to Jason Levinthal
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11-16-2017, 06:45 PM #51
Makes me sad
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11-16-2017, 06:46 PM #52
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11-16-2017, 06:49 PM #53
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11-16-2017, 06:51 PM #54
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11-16-2017, 06:56 PM #55
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11-16-2017, 07:02 PM #56
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11-16-2017, 07:08 PM #57
The community here is awesome. Every mag who has heard about this has offered to help anyway they can. I really appreciate the support shown by this community.
Right now I'm going through the house trying to finish taking inventory of all the damaged stuff. After I'm finished with that I'll have another meeting with my insurance company to iron out the details.
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11-16-2017, 07:22 PM #58
Sent from my iPhone using TGR Forums
I rip the groomed on tele gear
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11-16-2017, 07:50 PM #59
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11-16-2017, 07:51 PM #60
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11-16-2017, 07:57 PM #61Registered User
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11-16-2017, 08:10 PM #62
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11-16-2017, 11:37 PM #63
Powell Movement podcast last week had new details about the sale. Turns out 4frnt would've gone under without new funds after they tried being the exclusive online seller.
Powell Movement: Matt Sterbenz
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11-17-2017, 11:25 AM #64
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11-17-2017, 11:32 AM #65
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12-13-2017, 02:56 AM #66Registered User
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Kye Petersen leaves 4frnt. Honestly sad to see him go. Here's what he had to say:
"Change is inevitable in life...and today i’m announcing the end of a chapter in my ski career. After almost five years with @4frnt_skis, nine different pro model skis and three separate shapes we’ve decided to go our separate ways and discontinue our collaboration.
I can’t say enough good things about @mattsterbenz and all that he’s done for me and my career. Without coming on board and working on multiple groundbreaking designs with what was a directly rider driven brand i would not have had the same drive or ability to accomplish what i have done on my skis in recent years. Thank you Matt, for all you’ve done for me and for the whole sport of Freeskiing!
I’m happy to have learned so much with my experience at 4frnt skis which was a brand with the strongest core ethos up until the company’s majority just recently got sold. I’m also very excited to take what i’ve learned to my next chapter. After designing and developing my first pro model designs, some of which ended up as 4frnt’s highest selling skis, i can’t wait to bring that knowledge to what’s next, which will undoubtedly be developing the best ski design’s and construction to motivate myself and inspire other skiers around the world.
There is so much i accomplished with the KYE series 4frnt line but also so much i did not get the chance to bring to the public. Matter of fact I've been skiing on multiple different adjusted shapes and prototype design improvements to KYE skis over the last two years that never did make it to production and never will. I’m stoked to carry this momentum onto my next endeavour and use my knowledge of skiing and ski design to implement technical and environmental improvements throughout the ski world.
Pictured here are a variety of KYE series prototypes and production skis that i designed, some are KYE 120’s and 110 protos with top-sheet graphics from non KYE models including the pair second from the right which were the very first KYE protos ever pressed;the single ski to the right of that is the last CRJ that @4frnt_skis ever made which i added to the photo just because of its sentimental value. Thank you 4frnt and goodbye. #ShapedSkiing"
From what I heard on the matter from Blister, I really don't believe Jason Levinthal is the bad guy here. Obviously something in 4frnt had to change in order for them to continue doing what they do best - and it is something unique in the ski industry. Hoji on the Blister podcast explained it well, and seemed supportive of the whole acquisition and standing behind Matt and Jason. Kye apparently felt different saying "I’m happy to have learned so much with my experience at 4frnt skis which was a brand with the strongest core ethos up until the company’s majority just recently got sold." So makes you wonder..
4frnt has always been my favourite brand, ever since my first EHP 190, made in Canada. I literally had dreamt this ski before I bought it, skied it for 5 years before it was no longer rideable from all the abuse it took.
Matt and all the guys in the team although I never met them in person - huge respect to all and was honored to be part of the team for a while. Hope this is just their option to stay independent and continue their vision and hard work, because in the end skiing needs 4frnt..
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03-03-2019, 01:47 PM #67
Long live 4frnt!
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