Amer buys Armada

[Skidog]

I didn't see another thread, but it appears Amer has purchased Armada skis. Thought that was interesting.

[ScrewYou]

For 4.1 Million..

[LiveLarger]

Do you consider 4.1 Million as good or bad? I haven't read the sheets, so I really can't comment.

[MagnificentUnicorn]

Doesn't seem surprising, they own Atomic and Atomic makes most of Armada's skis I think.

[CarveMan]

Do you consider 4.1 Million as good or bad? I haven't read the sheets, so I really can't comment.

When you do you will find debt.

I had a chance conversation with an Armada shareholder a few weeks ago & he told me they were in trouble so this announcement doesn't surprise.

[Timberridge]

Amerada

[XavierD]

Armada is in debt, more than 4.1 million in debt. They do however have one of the faster growing market shares right now, and up until now a loyal following. I'd expect to see some legacy expenses cut.

[gregL]

They could have done a lot worse.

[Sutter]

a REEEEAL acquisition, of REEEEAL proportions, to alleviate some REEEEAL debt accumulation by a REEEEAL corporation of a REEEEAL company once owned by REEEEAL skiers. Blup! Blup! Blup!

[#######]

a REEEEAL acquisition, of REEEEAL proportions, to alleviate some REEEEAL debt accumulation by a REEEEAL corporation of a REEEEAL company once owned by REEEEAL skiers. Blup! Blup! Blup!

Haile Selassie!!! Big Up, One Time!!! Red Bull, Denim #skiboss