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  1. #1
    Join Date
    Sep 2009
    Location
    MST
    Posts
    681

    The new Backcountry.com layout...

    ...is terrible.

    That is all.
    go upside down.

  2. #2
    Join Date
    Jul 2012
    Location
    Washington
    Posts
    47
    I have to agree with ya. love backcountry, but the new website is not as good as the old... hate to bash but change it back!
    Ya can't get hurt in the air, its those sketchy landings that suck.

  3. #3
    Join Date
    May 2011
    Location
    Truckee & Nor Cal
    Posts
    15,621
    Huh? Looks the same to me... maybe they're doing a slow rollout?

  4. #4
    Join Date
    Jul 2012
    Location
    Tall trees, cold seas
    Posts
    264
    Quote Originally Posted by TahoeJ View Post
    Huh? Looks the same to me... maybe they're doing a slow rollout?
    What is different? Looks like the same ole basic bullshit to me...

  5. #5
    Join Date
    Sep 2009
    Location
    MST
    Posts
    681
    It's back to normal now. You can still see the new one at: beta.backcountry.com

    Just tried to get a little too fancy with it IMO.

  6. #6
    Join Date
    May 2011
    Location
    Truckee & Nor Cal
    Posts
    15,621
    Yuck - I agree. The old one was great... no need to change it.

  7. #7
    Join Date
    Oct 2003
    Location
    Warrrrrrrshington
    Posts
    1,168
    Checked the beta, thought I had clicked REI by mistake.

  8. #8
    Join Date
    Apr 2012
    Location
    ¯\_(ツ)_/¯
    Posts
    11,701
    You guys sound like the people who bitch about facebook changing.

  9. #9
    Join Date
    Dec 2004
    Location
    SoCal
    Posts
    6,748
    Much prefer the old site.

  10. #10
    Join Date
    Feb 2010
    Location
    Colorado
    Posts
    9,356
    Looks like a REI clone.

    Patagonia has a sweet site.

    They need something unique, to match their style. Circular?
    Terje was right.

    "We're all kooks to somebody else." -Shelby Menzel

  11. #11
    Join Date
    Nov 2009
    Location
    Vancouver
    Posts
    25
    Looks like they're going for a more visual and less text-driven layout. Graphically it makes more of an impact, but the huge splash graphic in the middle draws attention away from the navigation options, and some of the colour choices (black text at the top against a dark background image, for example) don't work at all. Pretty, but form over function compared to the current site.

  12. #12
    Join Date
    Nov 2011
    Posts
    20
    Snowdemon, I agree with you. They are trying for form over function, I was thrown off slightly when I accessed the site and it was different.

  13. #13
    Join Date
    Dec 2009
    Posts
    7,167
    SUPPORT YOUR LOCAL BUSNESSES. FUCK MAIL ORDER. mkay?

    rog

  14. #14
    Join Date
    May 2011
    Location
    Truckee & Nor Cal
    Posts
    15,621
    That's just dumb... REI has stores all over the country so they get away with having a web site not as good as BackCountry.com's current site.

  15. #15
    Join Date
    Feb 2010
    Location
    Portland by way of Bozeman
    Posts
    4,279
    I checked and I dig it. Spot on about the facebook comment. I've always been in the minority and I've actually liked the FaceSpace changes. Then again, I'm a UX guy ...

  16. #16
    Join Date
    Feb 2007
    Location
    straight out the nickel & dime
    Posts
    1,209
    totally agree.

    I seem to be buying all my mail order from EVO- I dig those guys.
    imz-design
    industrial design • new product development
    http://www.imz-design.com/

  17. #17
    Join Date
    Oct 2011
    Location
    Bozeman, MT
    Posts
    41
    i'd call it a successful revamp. any site change is followed by a few weeks of negative feedback before people get used to it.

  18. #18
    Join Date
    Dec 2006
    Location
    Planning an exit
    Posts
    5,930
    It's a fucking website. Click a link buy shit.

  19. #19
    Join Date
    Nov 2008
    Location
    between campus and church
    Posts
    9,926
    Quote Originally Posted by icelanticskier View Post
    SUPPORT YOUR LOCAL BUSNESSES. FUCK MAIL ORDER. mkay?

    rog

    You not working at EMS anymore?

  20. #20
    Join Date
    Dec 2009
    Posts
    7,167
    Quote Originally Posted by Peruvian View Post
    You not working at EMS anymore?
    funneh, grant.........

    rog
    Last edited by icelanticskier; 08-17-2012 at 08:22 AM.

  21. #21
    Join Date
    Oct 2003
    Location
    Aspen
    Posts
    9,421
    The new page is a lot clunkier... much like timeline vs old FB. Also, I can't find previous year reviews on items.

  22. #22
    Join Date
    Oct 2003
    Location
    9,300ft
    Posts
    21,938
    New BC.com site is a bit painful and confusing to use. I liked the old site better.

    rog - BC.com supports this place, the mags, and a lot of things mags care about. Their employees post here. It is not some faceless soulless evil company.

    That said, I support my local shops too.
    Quote Originally Posted by blurred
    skiing is hiking all day so that you can ski on shitty gear for 5 minutes.

  23. #23
    Join Date
    Sep 2008
    Posts
    128
    I hated it at first, but it grows on you. the search function is wayyy more effective, and they are still dialing things in. much easier to use once you figure it out.

  24. #24
    Join Date
    Aug 2012
    Posts
    3
    Quote Originally Posted by BskiP View Post
    they are still dialing things in.
    This is true. Let us have it. Nothing's set in stone, and there's a lot of moving pieces and people involved in trying to make this redesign successful. In our eyes, this is just the beginning of much more to come and our customers' feedback is crucial in helping us get it right moving forward. Shoot us an email at theresearchlab@backcountry.com if you want to share more thoughts, or keep bringing the love/hate here. We're listening.

  25. #25
    Join Date
    Aug 2012
    Posts
    3
    Quote Originally Posted by BskiP View Post
    they are still dialing things in.
    Alright, I'm new here, so don't hold it against me for this being my first post. I'm a regular observer of threads but have never joined in. I'm a UX designer at Backcountry.com and BskiP is right, we're still working on things. Keep the love/hate coming. We're listening. We need your feedback to make it better, so...let us have it.

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