PM Gear on oz.ifyouski

**supercastor** · 11-25-2004, 08:53 AM

Hadn't seen it on the board, sorry if it's a rerun :

PM Gear, LLC - A Revolution in The Way We Buy Skis

**vinzclortho** · 11-25-2004, 10:59 AM

http://imagecache2.allposters.com/im...TA/24805BP.jpg

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**PlayHarder** · 11-25-2004, 11:01 AM

Looks like the same story that Biglines had up.
PMGear - world domination - fkna.

**verbier61** · 11-25-2004, 11:13 AM

biglines, pistehors, skipass, skiforum......
set the control (for) the heart of the sun

**Tyrone Shoelaces** · 11-25-2004, 01:00 PM

Thanks for posting that supercastor, I hadn't even seen this yet.

We had a big PR campaign where we essentially sent that release out to a variety of wire services, ski webzines, etc and then sat back to see who picked up on it. We got a pretty good response. Most places will just run what we sent them, but some others (like www.pistehors.com) will turn it into something a little more unique for their readership. More variations of this release should be popping up in a few other locales throughout the coming months.

**verbier61** · 11-25-2004, 01:30 PM

Originally Posted by Tyrone Shoelaces

Thanks for posting that supercastor, I hadn't even seen this yet.

We had a big PR campaign where we essentially sent that release out to a variety of wire services, ski webzines, etc and then sat back to see who picked up on it. We got a pretty good response. Most places will just run what we sent them, but some others (like www.pistehors.com) will turn it into something a little more unique for their readership. More variations of this release should be popping up in a few other locales throughout the coming months.

tyrone, I forgot.... you wanna send that PR also to
www.fuoripista.com
which is an italian webzine