Thoughts on this Burton Poster?

[DeeAre]

No, That's a snowboarder.


Everything about Burton sucks.

1996 called, wants that attitude back.

[G]

I didn't say snowboarding sucks; I said Burton sucks. Every piece of equipment I've had from them has broken or malfunctioned. I think they do a poor job of promoting the sport. They focus more on trendy shit and attitude than they do on good business.

[grrrr]

i don't get it
what does this have to do w/ chemtrails?

Just another chance to laugh at a completely clueless moron on the internet. It's a really fun sport, but you have to not be a completely clueless moron to get it.

[DeeAre]

I didn't say snowboarding sucks; I said Burton sucks. Every piece of equipment I've had from them has broken or malfunctioned. I think they do a poor job of promoting the sport. They focus more on trendy shit and attitude than they do on good business.

Fair enough, I misunderstood.

[Dumb_Name]

you kids are pretty goofy. you think this was planned in anyway? you can see it in one of the burton process videos, tadashi popped off, the shit started sliding and luckily it was no big deal. it was an interesting image and thats why they used it. they aren't advocating avalanche surfing and if you think kids are somehow going to go out and try to mimick this you are giving way too much credit to it. its one ad that i'm sure has long been forgotten. personal responsibillity comes to mind, look into it.

[MotoBeak]

They must be advertising directly to people who ride Loveland Pass.

[serb]

What's the time bitches?


Time to keep it real.

[Name Redacted]

Flat slope, small pocket, obviously wind loaded low consequences.... they probably knew it was going to pop small and thought it would look cool.

People need to realize there is a big difference between purposely cutting small shit off and when shit hits the fan and goes big.

In fact I think sport-alanching is by far the best method to really learn and understand how snow reacts in a slide scenario.... in fact if you have not learned this skill nor practiced it then you dont know shit about snow pack, avy etc no matter how many classes you have taken or how many pits you have dug.

Gunder, I think that's probably the smartest post I have ever read by you. (seriously)

That said, it is sensationalizing avalanches to the dumb ass skittle kids who buy their products and will grow out of the park and go try to ride in the hills.

[funkendrenchman]

No, That's a snowboarder.


Everything about Burton sucks.

Yea, they've done nothing for snowsports.

[saaka!]

Doesn't every snow flick have some sort of avalanching glorified line? Difference?

[ridevt]

1996 called, wants that attitude back.

Quoted for pure hilarity factor.

Burton has some interesting marketing approaches but they still make the BEST HG's in the industry IMO. No company has the R+D capabilities that they do....

But, they need to put their ego aside and realign themselves with the current snowboard culture. Tons of smaller brands slowly eating away at their market...

This photo has been around for awhile and I'm surprised it's just now getting some attention. If it were a RIDE advertisement would you have the same reaction??

[hutash]

Doesn't every snow flick have some sort of avalanching glorified line? Difference?

No difference, and many people here think that is a bad example as well.

"All the dudes on the films can out ski avi's, so why can't I?)

Maybe it is because they suck, and can't ski like porn stars.

[Z]

wha? A small pocket of windloaded snow?

He'll air over it and be out of the zone in 2 seconds.

[Dhelihiker]

Flat slope, small pocket, obviously wind loaded low consequences.... they probably knew it was going to pop small and thought it would look cool.

People need to realize there is a big difference between purposely cutting small shit off and when shit hits the fan and goes big.

In fact I think sport-alanching is by far the best method to really learn and understand how snow reacts in a slide scenario.... in fact if you have not learned this skill nor practiced it then you dont know shit about snow pack, avy etc no matter how many classes you have taken or how many pits you have dug.

I am Dhelihiker and I agree 110% with this post.

I will say thats a pretty burly shot, I wouldnt sign up to huck into the middle of that. If you want to be a BC skier and the thought of any avy activity freaks you out, you are going to be skiing a lot of firm snow.

I definitely go out when stuff is moving, a class 1 avy can fuck you up but you have to be in a bad spot. Its a bit like running a river, you avoid holes and sieves and you'll be ok usually.

Its all about terrain management.

[techlogik]

haha...I still wear my burton jacket and pants I bought years ago, they were on a crazy sale and I couldn't pass them up...while skiing. I don't snowboard anymore.

Guess that makes me a douche too....whatever, the shit keeps me warm and it looks rad while I'm stomping a cornice...(I kid).

[AKturnanburn]

Its a bit like running a river, you avoid holes and sieves and you'll be ok usually.

Ha, I like that analogy.

Its better to know what trigger its gonna take and keep yourself in safe zones than always be wondering and put yourself out there. I feel safer and in more control of my situation when I intentionally kick one off.

[GnomeinGnarnia]

"Hey doods, avalanches aren't dangerous. Don't be a bitch, surf it!"
Burton is a disgrace to snow sports IMO.

[Al_Rouse]

Burton brings butthurt! Brilliant.

[boltonoutlaw]

When looking, anyone else have an opinion on it?

Yeah, Jeff Curtes is still getting paid - one of the best photog gigs of all time. Kudos!

[counterfeitfake]

Picture aside, "surf's up, bitches" is stupid. But I guess if you want to sell to overly aggressive teenage poseurs you gotta do what you gotta do.

[DeeAre]

"Hey doods, avalanches aren't dangerous. Don't be a bitch, surf it!"
Burton is a disgrace to snow sports IMO.

SHUT

THE

FUCK

UP

JONG

[Bdawg]

I had a reaction to this today when I first saw it in Wahoo's...

When looking, anyone else have an opinion on it?



I'll hold off until I see what other people think...

Thanks for the new jpeg, Bitch. Fuggin' rocks!

[FNG]

Flat slope, small pocket, obviously wind loaded low consequences.... they probably knew it was going to pop small and thought it would look cool.

People need to realize there is a big difference between purposely cutting small shit off and when shit hits the fan and goes big.

In fact I think sport-alanching is by far the best method to really learn and understand how snow reacts in a slide scenario.... in fact if you have not learned this skill nor practiced it then you dont know shit about snow pack, avy etc no matter how many classes you have taken or how many pits you have dug.

Honest question from an avy ignorant Minnesotan: is "sport-alanching" part of avalanche class curriculum? If not, how do you learn it? Obviously, going out looking to set off small avalanches has some potential for danger even if you're with friends, wearing beacons, digging pits...etc.

[juanbendedknee]

Sportalanching? This is the biggest pile of shit I have read on this forum since 333 skis. "Obviously wind-loaded low consequences".

Gunder, you are a disgrace to this forum.

JEEZUS MAN.

[Gunder]

Sportalanching? This is the biggest pile of shit I have read on this forum since 333 skis. "Obviously wind-loaded low consequences".

Gunder, you are a disgrace to this forum.

JEEZUS MAN.

Well, if you think thats a pile of shit, then I truly must question your experience. I probably spend more time in the backcountry and avalanche terrain then 99.99% of the posters on this board and have developed a healthy respect for slides while at the same time building a very solid backcountry and avalanche education.

Fact: It is very possible to purposely set off avalanches safely (ever heard of avalanche control? ever heard of ski cutting?

Fact: No avy class, snow pit test etc will give you a intimate knowledge of how snow feels under your skis as you are approaching a slope that will rip.

Fact: Knowing how to read snow via feel from your skis mid slope and as you approach a trigger zone is a VERY IMPORTANT SKILL to develop when skiing in bigger terrain and gives you just that extra bit of warning to help mitigate damages when shit hits the fan and goes big.

Fact: Small obviously loaded, isolated pockets pose very little danger when properly triggered, provided that there is not a terrain trap bellow.

I very strongly feel that knowing how to, and practicing setting off small slides is a very important skill to develop when spending lots of time in the backcountry. I truly believe that unless you have practiced this skill and have become very skilled at it, then you truly dont know shit about snowpacks, and slides..... no matter how many books you have read or how many classes you have taken. Even if you do master this skill, it is impossible to know everything about the snowpack, avalanches etc. It just gives you one more skill to help asses a slope and to help mitigate danger.

Being scared / paranoid of avalanches is a very dangerous thing in the backcountry. Having a healthy respect for the variables involved in snowpack, weather, terrain and slide potential is the ONLY WAY TO BE SAFE in the backcountry. There is a huge difference here. Think about it.