Originally Posted by bloomberg
Housing Market's Stench Means Cut Price to Sell: John F. Wasik
By John F. Wasik
Nov. 19 (Bloomberg) -- Raffles, festive balloons, open houses, car giveaways. Will any of these incentives sell houses? Not at the moment.
You don't have to be particularly creative in a market glutted with homes for sale. The painful reality is that homes are commodities. There are more than 4 million of them sitting out there unsold and more coming on the market every day due to foreclosures. If you really need to sell a house, price is the one lever that will move a property.
Almost everywhere your competition is abundant while buyers are waiting for prices to fall even more. U.S. existing-home prices are expected to drop almost 2 percent this year nationally, according to the National Association of Realtors, and are likely to fall further in areas oversaturated with homes for sale.
``Buyers just want price,'' says Mike Morgan, a Stuart, Florida-based lawyer, real-estate broker and consultant who researches property markets for hedge funds and financial institutions. ``Buyers have become educated and they can easily cut through the fluffy incentives.''
Morgan doesn't see any national rebound until at least 2010; maybe longer if builders keep constructing homes, and if banks continue dumping foreclosed properties on the market.
Morgan's Perspective
There's no way of telling how many homes are truly on the market since the picture is so dynamic.
About 2 million properties may be foreclosed upon in the coming year alone, resulting in an estimated loss of $223 billion in U.S. home equity, particularly in California, New York, Florida and Illinois, according to the Center for Responsible Lending, a North Carolina-based non-profit group.
Living near a foreclosed home may even trim as much as $5,000 from your own home's market value, the center says. Some 44 million households will be affected, or about a third of all U.S. housing units.
Selling has become a trying proposition in this dour market. Morgan has found that traditional deal-sweeteners such as paying broker bonuses and giving cash back on closing to the buyer aren't working as well as price cuts.
``On one $429,000 home a client wanted me to sell, the seller wanted to give the broker a $30,000 bonus on top of the commission. I told him it wouldn't help. I told him to just drop the price.''