Holy Shit, ha! That is crazy. I shopped at a Broulin's for the first time ever last week, in Alpine and Driggs, I thought the place was nice and regret not trying their in-house roast beef. I didn't know the place was weird until now.
I did have a somewhat weird experience of asking for a half a pound of cut Turkey. Guy couldn't tell the difference between ham and turkey and after he overly-confirmed I needed 1/2 pound 3-4 times - I got a full pound. But asking for ID for Olive Oil or La Croix is something else.