Hahahaha. I didn't even know that existed. I too am baffled. Guess they're right back to square one with that product. Brilliant marketing from the brand I suppose. Charge 3x what a flavored seltzer water costs for literally the same thing (well, arguably worse actually) and the masses will be all over it. It's the same reasoning that suburban basic white chicks eschew "station wagons" but toss on some cheap black plastic body cladding, raise it 1/4", and relabel it an "SUV" and those same people are like "I MUST HAVE IT!!!"
To piggyback off your post, the sheer effectiveness of marketing on the gullible masses annoys me. I know it's pure psychology, but why are people like this?
People be like:
https://i.imgflip.com/98iuz6.jpg
You'll appreciate this review, dunfree:
https://www.nj.com/food/2024/03/i-tr...my-review.html