"reconciled Quantum Mechanics & General Relativity"... are you sure you're not getting our marketing confused with DPS?
All jokes aside, most everything we wrote about in our "marketing bullshit" was about the FR14 - a binding most folks in the USA have no idea exists. We never said we invented the binding. We state in the first sentence that ATK makes it.
Also, there was more to it than just asking them to throw a couple extra mm's of extra material under the toe. We needed to ensure the binding still skied and functioned properly. Additionally, the holes where the screws go through the toe piece has been modified to ensure proper screw penetration into the ski. Since screws do not come in 3.5mm increments this was important since we typically ski wide skis and wanted to ensure as much screw retention within the ski core as possible.
Regardless, I am sorry out marketing rubbed you the wrong way. I hate spin on products in every industry. That's why we are always trying to be as transparent as possible and communicate with our customers directly and honestly. It's why I am here on TGR and why we offer live chat services on our website.
I am happy you are on here calling me on our shit and I will continue to give real answers on why we made our design choices as skiers first and not just a bunch of marketing dorks trying to hustle some product another company would let us put our name on. If I wanted to do that we would have been pushing rebranded Tyrolia bindings years ago!