You should've stopped here, within your scope of knowledge.Quote:
Splat, Didnt you and a Kooteny photog try to expenses hookers and blow on that Poland feature back in the day? :D
Growing up, Powder wasnt just a ski rag, it was the BIBLE. No other publication truly captured the spirit, and culture of skiing like Powder did. They kept the magazine focused on the core of the sport and did it in a tongue and cheek way that kept yore eyes glued to it. They didnt branch out into mainstream social-political issues, instead they kept it centered on the sport, with a bit of a counter-culture edginess that focused on the ski bum lifestyle. They did this by using the best contributors (many of whom have gone on to be legends and not just in the ski industry) they never paid the best, but they got the best contributors to work with them as they treated there contributors like gold. Powder always set the bar the highest for its content and it never let advertisers or others influence its editorial direction. Because of this, all of the advertisers, ski brands, ski areas and most importantly the readers viewed Powder as the be all end all authority on skiing. Hell growing up my entire life goal was to shoot for Powder (something that I have been very grateful to have achieved)
The problem is the last two editors at Powder completely lost focus on what the magazine is. They gave into pressure from certain advertisers and there own publishing company and tried to make it something it wasn't and in doing so they alienated many of the top contributors who made the magazine what it was. Social media is putting a big strain on print. Every advertiser I know is pulling money from print budgets and putting it into Social. The problem is it all gets diluted on social and a brands message gets lost in the feed. If a publication is going to be successful these days wether it is print, online or combination it has to stay truly focused on its core base. You have to create high-quality content that you cant get anywhere else if you want people to still subscribe. As soon as you loose your editorial focus you loose your core audience you are just another social media feed that no one reads.