I lost all cred for K2's ski side of things when this campaign was rolled out at SIA..
http://www.skipedia.co.uk/wp-content...2013/12/k2.jpg
wondering how this campaign went over with mom and pop ski shops. Or maybe i'm just too old and crusty to get the joke?
Odds are lots and lots of companies will go out of business in the next season or two. Lines are shrinking big time. There are only what 6 million total skiers and riders in N.America? Maybe that number has changed. vs some 60 million bike riders.... From first hand experience trying to make money off skiing and snowboarding is much tougher than most industries.