Dunkin’ Joins U.S. Ski & Snowboard as Official Coffee and Breakfast Partner

U.S. Ski & Snowboard announced Thursday that Dunkin’ is now the official coffee and breakfast partner of the organization, bringing one of America’s most recognizable brands into the ski and snowboard world for the first time.

The partnership will support U.S. Ski & Snowboard’s 240 elite athletes across alpine, freestyle, cross country, snowboard, freeski, ski jumping, nordic combined, and Para sports. Dunkin’s logo will be visible on team uniforms and in athlete-driven digital and social storytelling throughout the season. The announcement didn't specify the duration of the aggreement.

Dunkin’ is a longtime player in sports sponsorship. The coffee and donut chain already partners with major mainstream teams including the Boston Bruins, Philadelphia Eagles, Boston Celtics, Los Angeles Dodgers, and New York Yankees. This agreement is newsworthy in that it marks the company's entrance to the alpine and snow sports scene.

The announcement arrives in the wake of a string of high-profile deals for U.S. Ski & Snowboard, which has recently inked partnerships with J.Crew and Cloudflare.

Earlier this year, the organization signed a mega-deal with financial services firm Stifel that extends until 2034. That deal is rumored to be worth an extraordinary $100 million.

Based in Park City, Utah, U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body for ski and snowboard sports in the U.S. Founded in 1905, the organization represents nearly 240 athletes competing on 10 national teams and provides leadership for tens of thousands of young skiers and snowboarders across the country.

Founded in 1950, Dunkin’ is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. The company is part of the Inspire Brands family of restaurants.

Here's to hoping the influx of cash converts to better development programs and the like.