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We are who we are. In 1965 Dr. Bob Smith invented and sold the world’s first thermal goggle lens out of the back of his van. He was a free-thinking visionary with a lust for life. In 1979 we introduced our first line of sunglasses for people who lived life outside walls, “Do it your way...but see it our way.” Even then the idea was to provide superior quality sunglasses to make your experience outside better. That was it. This has always been about making product for people like Bob Smith.
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