Jake Strassburger from Atomic highlights what's new for the brand in freeride for the 2016/2017 season, namely that the popular Automatic series is getting a rebrand, losing some weight, and adding the HRZ Tech spoon-style tip that's graced both ends of the Bent Chetler for the past two seasons. Stay tuned to tetongravity.com for a huge roll out of gear porn and highlights from all kinds of brands for next year.