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Video: Total Noncents Penny Snowboard - Every Third Thursday



Every Third Thursday is about ideas, about engineering, about the beauty of manufacturing and always pushing the boundaries. So what happens when Dave Lee and the Signal Snowboards crew come up with an idea that has nothing to do with any of those meaningful aspects? They run with it! This month's factory challenge is to build a snowboard integrating pennies — pennies in the base and “penny traction” edges specifically. Jake Olson-Elm is the chosen one to ride what might just be the worst ETT ideas ever. Priceless! Hit play now to watch some noncents go down! Heads or tails, we think this month's episode is still a winner!


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It all began with a dream and a little cash scraped together from fishing in Alaska... Since 1995, we've been an action sports media company committed to fueling progression through our ground-breaking films (37 and counting) and online content.

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