A short film by TGR on winter, snow and the affects of climate change
Jackson Hole, WY (Fall 2009) - World-renowned action sports filmmakers Teton Gravity Research is proud to introduce Generations, a short film on the consequences of Climate Change upon winter environments and snow culture. Presented by The North Face in partnership with the non-profit group Protect Our Winters, Generations discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the delicateness of winter and the intrinsic value of snow to people across generations and cultures.
The original idea for Generations was suggested by outdoor manufacturer The North Face in a desire to produce a more potent call-to-action over the climate crisis. Teaming with Protect Our Winters (POW) and action-sports filmmakers Teton Gravity Research, the film poignantly captures cultural and personal reactions from those to whom mountains and snow represent an irreplaceable way of life. Founder of POW and professional athlete Jeremy Jones said of the film, “As a professional snowboarder I felt a real need for the debate on global warming to be humanized. It’s my hope that this film draws awareness and action toward a subject that holds dire consequences for an entire culture and sport.”
Teton Gravity Research Co-Founder and film producer Steve Jones also commented, “We constantly do our best to draw attention to issues that are important to our audience and the sports we love. Currently, there is no bigger threat to winter sports than climate change—doing this film with POW and TNF was an amazing opportunity.”
Generations is presented by The North Face and produced by action-sport filmmakers Teton Gravity Research in partnership with the non-profit group Protect Our Winters (POW). Generations will released Winter 09/10. The film’s trailer can be viewed and downloaded on TetonGravity.com, TheNorthFace.com and Protectourwinters.org.
Protect Our Winters (POW) is a tax exempt, non-profit organization dedicated to reversing the global warming crisis by uniting the winter sports community and focusing efforts towards a common goal of winter preservation. POW was founded in 2007 by Jeremy Jones, a professional snowboarder who is passionate about preserving winter sport industry and culture for current and future generations.
Teton Gravity Research is one of the fastest growing brands in the action sports industry. Founded in 1996, TGR has produced 18 award winning feature length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyles clothing line. TGR films showcase the world’s top snowboard, ski and surf athletes including Jeremy Jones, Ian Walsh, Sage Cattabriga-Alosa, and Seth Morrison. TGR is a proud member of 1 Percent for the Planet and strongly believes in protecting the environment in which the team works and plays. TGR’s online presence, TetonGravity.com, is one of the leading online destinations in the action sports industry.