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Thread: greg hill is now on salomon
07-10-2012, 08:50 AM #51Gu-powered Tech bindings
- Join Date
- Dec 2004
- Amherst, Mass.
Yes, to gain more cred, Dynafit should sponsor an amazing ski mountaineering athlete like Benedikt Böhm!
[insert some sort of irony-indicating emoticon here]
07-10-2012, 09:03 AM #52Life is not lift served.
Weather data for Hakuba, Japan
07-10-2012, 09:19 AM #53
just for the record, the "conspiracy theory" comment was intended to be a joke (and the mastermind part).
Last edited by marshalolson; 07-10-2012 at 09:52 AM.
07-10-2012, 09:34 AM #54
07-10-2012, 10:05 AM #55Registered User
- Join Date
- Dec 2006
Ha, dynafit compared to RIM is pretty funny, maybe if Greg Hill went to plum you would have an argument but not salomon. Different tools for different purposes. It would be interesting to see if Salomon is even interested in getting into the lightweight stuff or if they just want to develop a solid product for guys who "tour" and rip big lines.
It would be surprising for GH to drop his dynafit bindings anytime soon. Maybe for skiing the hill, shorter hikes or on product shoot tours, but not full time. As others posted, Salomon brought him on board to stay current with the freeride touring movement, develop product, and because he is passionate about the sport and a good ambassador.
07-10-2012, 10:22 AM #56
What "sponsorship" sells is an image, for the "sponsored" person. "Yeah, I got picked up by Bumfucker Gloves, it's pretty rad, they actually cover my hands!"
3-card Monte artists, people who usually excel in used car sales and real estate brokerage -- they are the ones who convince humans that "sponsored athletes" sell "product."
By the way, Muppetboy -- plural of "product" is PRODUCTS. Note the S.
Well fuck that. I got more dirt in my bag than you fuckers. Where's my fucking sponsorship? I got more "image" and "attitude" than all you fucks combined!
On-topic: Can't wait to see an X-Scream Series with tail groove for skin attachment.
Last edited by creaky fossil; 07-10-2012 at 10:34 AM.
07-10-2012, 10:28 AM #57Lord King of the Beater-Kooks
07-10-2012, 10:33 AM #58
07-10-2012, 10:39 AM #59
Who sponsors you? Top Ramen? I'll be sure to be convinced henceforth that Top Ramen makes people STUPIDER and less competent at logical reasoning.
07-10-2012, 10:39 AM #60Lord King of the Beater-Kooks
07-10-2012, 10:40 AM #61
You guys REALLY think that the target audience for ski gear gives a flying fuck about what athletes use which products? I doubt 95% of people that buy ski equipment can even name a single person on the product company they are using nor do they give a shit.
As someone said earlier, it's about validation of gear abuse, but again, the only ones that know about such validation are a bunch of internet dweebs stoking each other's cocks.
07-10-2012, 10:48 AM #62
The idea that sponsored athletes don't sell product is an epic fail.
No company spends more on athlete sponsorships than Nike - do you really think they have no fucking idea what they're doing? Phil Knight would read this shit and do a double face-palm. The ski industry may be a super micro version of this, but it's the same basic economics.
07-10-2012, 10:51 AM #63
07-10-2012, 10:53 AM #64
Skiers seeking "sponsorship" like to imagine themselves as their generation's version of a Michael Jordan analogue. Once they get "picked up by" a maker of chossy corny decals & stickers, they think they've "made it" and now are some hot shit. See? This PROVES I'm just like Michael Jordan! Tens, if not twenties, of stickers and decals are now being moved because I'm their sponsored "rider." Proof!
Comedy is supposed to be funny. Not sad, inept, pathetic.
07-10-2012, 10:54 AM #65
PappaG hit it. People who actually tour a bunch get their information re utility and long-term durability from other tourists. Seeing a guy like Silas with 500 touring days on Dynafits is much more valuable data than seeing a celebrity on brand new shiny Dynafits with 5 days on them. Most tourists I know will not spend one dime buying Salomon products just because Greg Hill is pedaling Salomon stuff. Sure, some youngster will buy something because a famous guy uses it. See Celebrity Worship Syndrome. Nonetheless, while the tourists I know will be uninfluenced by this celebrity marketing, I'll join Brit in wishing the guy the best.
Last edited by Big Steve; 07-10-2012 at 11:17 AM.
07-10-2012, 10:59 AM #66
This part of your quote is all that matters Hugh, "There may be people out there who think the way you are saying, there are also plenty of people who don't." There are clearly people who think both ways. The fact that there are some people who think the way I am saying is reason enough for companies to do the whole sponsorship thing.
07-10-2012, 11:05 AM #67
I do not doubt that Salomon did a cost-benefit analysis on this and decided that hiring Hill was a good biz move. Likewise, I do not doubt that Dynafit did a similar analysis and concluded the paying Hill what he required was not a smart biz move. Many young lift-area skiers who are looking to cross over to touring will be influenced by Hill's endorsement. Established tourists won't.
Last edited by Big Steve; 07-10-2012 at 11:18 AM.
07-10-2012, 11:10 AM #68Lord King of the Beater-Kooks
07-10-2012, 11:12 AM #69
07-10-2012, 11:13 AM #70Lord King of the Beater-Kooks
07-10-2012, 11:17 AM #71
Same thing happened this year. Riding a lift with a real estate guy from LA up in Whistler. Same type of conversation. This time about the benchetler's. Saying he saw a bunch of guys in a movie skiing them. He didn't know names, but those athletes (Benchetler, Flahr, Sage) still left an impression on him and still potentially led to a sale. So internet dweebs and skiing insiders may be the only ones who know specifics, but you would be surprised on the far reaching impressions the whole "sponsorship" side of the action sports industry can make. Impressions = sales.
So yearly they switch gear for sure, every few months maybe.
07-10-2012, 11:21 AM #72
Atrain, I don't know how long you've been alive and on Earth, but it would appear that during your stint here, you have somehow become confused on the relevance of "marketing" and have taken it to the extreme of believing it is essential to sell a product. It would appear this has occurred because, like many Americans, you mistake the charade of electronic image projection (internet/tweeting/texting) for actual life.
"Marketing" is all about creating that mistaken equation. Buy this new 2012 version of the 1968 Camaro Z-28 and you'll have more pussy than a cat breeder!
You are suggesting the psychological manipulation = reality, = honest, = preferable.
You're wrong, but you won't see it.
Hubris is not admirable.
Let me ask my entire group of ski buddies how often they've bought a given item because Joe Ripshitup was on that "product."
Okay, I've asked them.
To a person: "Who gives a fuck?"
But if you ask the Marketing Guru (who got that job by selling himself as a marketing guru, not by actually possessing useful knowledge or skill) you learn that my buddies are full of shit, and actually DID buy based on marketing, they just were so out-smarted by the marketing folks that they didn't realize it.
What a load of crap.
Keep justifying your fantasy view of life.
Your "marketing" pitches in this thread remind me especially of something relevant right now. They remind me of the "progressives" who support Obama, saying that he has to pretend to be more GOPish than Dubya Bush, because that's what will get him into his 2d term, where the "real Obama" will rule with a "progressive" outlook.
Yeah, nice fantasy.
07-10-2012, 11:24 AM #73
07-10-2012, 11:25 AM #74
07-10-2012, 11:30 AM #75
You are taking this way too seriously. I fully agree that not everyone buys because of marketing. I agree with that 100%. Most of my ski buddies are exactly like your ski buddies, "Who gives a fuck?" I fall into that category as well. My outerwear is six years old and kept together with iron on patches and some sew jobs with dental floss. I have the money to buy new outerwear no problem. Do I need it? Hell no.
I am only trying to say that marketing does work on some people. There is no denying it. Some people don't give a fuck, but some people do. Those some people justify the existence of marketing departments. That's it. Nothing more.