The Guinness QR cup

[systemoverblow'd]

I love innovative marketing and design. So I really got a kick out of this.

http://www.thedieline.com/blog/2012/...ss-qr-cup.html

[PassTheDutchie]

just what we need: another excuse to stare at our phones.

[DeathVan]

That would mean everyone would know how drunk I always am.

FAIL

-What's next a QR code bong?

[systemoverblow'd]

I don't really want to use it for the QR code, I want to use it to drink beer. I just think it is a novel idea and would personally like to have one of those glasses for my collection.

[spook]

guinness realized many years ago that they needed to broaden their market beyond people who can actually appreciate good stout with a history. so they started marketing to idiot frat boys. this is just another step along that path.

[systemoverblow'd]

guinness realized many years ago that they needed to broaden their market beyond people who can actually appreciate good stout with a history. so they started marketing to idiot frat boys. this is just another step along that path.

And this is bad for their marketing plan how?

[ass-to-mouth]

gameface has these cups at his bar.

[Socialist]

has anyone here ever actually scanned a QR code?

If you did, was it just to see if you could and you never did it again?

[spook]

And this is bad for their marketing plan how?

who said it was bad? everybody should take money from idiot frat boys.

[SLSki]

Wow they are serious? How fucking obsessed with social media do you have to be to even contemplate this?

[Tippster]

Wow they are serious? How fucking obsessed with social media do you have to be to even contemplate this?

Have you ever seen a group of Hipsters drinking?

[ICEHOCEY77]

We need to get Blurred to get some of these at that bar he's gonna open.

[Tippster]

guinness realized many years ago that they needed to broaden their market beyond people who can actually appreciate good stout with a history. so they started marketing to idiot frat boys. this is just another step along that path.

who said it was bad? everybody should take money from idiot frat boys.

Oddly enough the vast majority of Guinness drinkers I've had the "pleasure" to serve in my bar biz days were douchebags who call Fraternities "frats."

[schuss]

has anyone here ever actually scanned a QR code?

If you did, was it just to see if you could and you never did it again?

My climbing gym actually has them on the routes so you can check them off from your list/check to see if you've done it before.

[JayRex]

Any pub is good pub--even a thread on lowly TGR.

[spook]

Oddly enough the vast majority of Guinness drinkers I've had the "pleasure" to serve in my bar biz days were douchebags who call Fraternities "frats."

haha. i can see you were properly traumatized by such a flagrant display of disrespect for some of our finest institutions.

dork.

[iceman]

I think it's kinda cool, personally. I mean it can't cost them a cent more than regular logo pint glasses and if it helps them sell some beer, good for them. That's marketing in action.

I'm in the tried-the-QR-thing-once crowd but I hardly drink beer anyways, I'm not their market.

Hell I thought the "QR Cup" was some sports tournament they were sponsoring until I clicked into the thread.

[smmokan]

Wow they are serious? How fucking obsessed with social media do you have to be to even contemplate this?

Sad but true.

Watch a 20-something couple on a date these days.... they spend more time on their phones than they do talking to each other. My wife and I were out a couple weeks ago at a nice restaurant, sitting near another couple on a date. I swear they didn't say more than 10 words to each other, but they were typing shit on their phones non-stop. It's fucking pathetic.

[iceman]

well maybe they were sexting each other.

[systemoverblow'd]

Wow they are serious? How fucking obsessed with social media do you have to be to even contemplate this?

While it is sad, you obviously don't work in advertising, marketing or research businesses. While you think it is crazy, to anyone in those industries think it is genius, because frankly it is with the society we have today.

[DasBlunt]

This is gimmicks for the industry folks, this is not actual marketing.

[frorider]

How did an ad like that get finalized with a typo in the headline?

[systemoverblow'd]

This is gimmicks for the industry folks, this is not actual marketing.

Has zero clue about the marketing industry.

[iceman]

How did an ad like that get finalized with a typo in the headline?

People don't know the difference anymore. Hell probably half the people out there would think it's wrong without the apostrophe.

[DasBlunt]

social media experience? Yeah, I want to scan a code and read/"experience" more stupid ads to get me to buy more shit, or drink more beers that I have already decided on drinking, nope, this is a gimmick for industry people.