^^^ I can think of a couple reasons off the top of my head.
1. Skis that are already drilled for FKS (or Duke or whatever) don't need to have more holes put in them. Just enlarge existing holes and install inserts or mount the plate permanently into existing holes.
2. It's more than a couple inserts, its a whole new binding. If I have Dukes already installed with inserts, and I want to install Dynafit, I'm looking at an additional 18 inserts to install.
3. If I already have Dukes installed its likely I won't be able to squeeze Dynafit in without the use of a plate. That combination gets too crowded for inserts, hence the original DynaDukes.
4. Plates based off of a standardized footprint will open up more binding options. If my skis are drilled for Dukes, but I have adapter plates for Dynafit and STH and FKS, then I can juggle a couple sets of bindings across several different skis.
4. Take advantage of the Duke's wider footprint.
5. Be able to run Dukes as your primary without needing to stack them up 7mm on plates. They are tall enough already. (Or whatever your primary binding of choice is.)
I'm sure I have more rattling around in my head but that's all I can handle typing on my phone.
In my perfect world, my skis would be drilled for Dukes with inserts installed. I would then buy a set of plates based on the Duke footprint for Dynafit. I would also have skis drilled for STH with inserts installed and plates based on the STH footprint for Dynafit.
I don't know how far you want to take your line of plates. It could be mostly for fun, but your work is quality. We know there is a market for people that want to swap bindings around during the season, but most don't want 20 holes and inserts in each ski. Some people have already drilled skis for STH/Duke/FKS and could only pull off a swap with plates, but don't want to add 7mm to their preferred setup.
Seriously. I can't believe I typed this all on my phone.
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