Thread: Rossi: a study in advertising

I just noticed last night the Rossi ad running in Powder is different from the one in Skiing. It's pretty funny to compare the two actually.

Both ads show a room. On one side of the room is miscellaneous stuff kind of pushed into the corner. On the other side of the room is a window looking out onto a mountain and a pair of skis leaning against the wall. "Priorities" is written under the skis.

OK, so here's how the ads differ. In the Powder ad the skis are Bandit B2's. The mountains outside are the Tetons. The junk pushed into the corner looks like stuff a college aged kid would own. There's even an alarm clock that reads 4:20!

The Skiing ad shows Sun Valley outside the window and the skis are their Zenith cruiser skis. The stuff shoved into the corner includes golf clubs, a leather chair, a family photo. Basically things you'd associate with a middle-age businessman. The clock in this ad shows 12:00, by the way.

Anyway, just an interesting study in demographics. Here's a link showing the version that ran in Skiing: http://www.skipressworld.com/us/en/m...4no1/Prvw3.htm

I can't find the Powder one, so you'll just have to look in the magazine.

Both very poorly done ads. the photoshop work is appauling and they pigeon hole the magazine readers too much based on percieved demographics.

what i want to know is wtf Gonzo is doing in their add. homboy don't even ski!

I believe they ran the Bandit ad in Skiing last month, 4:20 and all.

Originally posted by Jumper Bones
I believe they ran the Bandit ad in Skiing last month, 4:20 and all.

SKI had the cruiser ski ad as well.

nissan runs different cars in the different magazines as well.

it's advertising with different markets. is this all new to you guys?

Originally posted by Jumper Bones
I believe they ran the Bandit ad in Skiing last month, 4:20 and all.

They did, but they ran the detuned version in SKI.

Ski Canada had the same version of the powder ad but with the new zenith skis.


Rossi really is pigeon holing its cusmtomers, by saying that the older (more income) reads Ski Canada(Probably Right) and the younger crowd reads Powder and markets the B2 to its readers (really should be marketing the B3 in powder.

Those ads suck. Fuck rossi.

What I can't figure out is why don't they show the B3 for Powder.

Originally posted by tuffy109
SKI had the cruiser ski ad as well.

nissan runs different cars in the different magazines as well.

it's advertising with different markets. is this all new to you guys?

Jesus you're a crotchety son of bitch.

Originally posted by The AD
Jesus you're a crotchety son of bitch.

What would Jesus ski?

Originally posted by The AD
Jesus you're a crotchety son of bitch.

and you're not living up to your screenname.

Originally posted by Viva
What would Jesus ski?

I think I saw him last year at Crystal. He pretty much sticks to the groomers. I think he could step it up if he upgraded from the gopher wood skis, though.

Tuffy: my screen name isn't The ADman!

hahahahaha, but that's how i read it. and now a thread on advertising?

i could even help you get a job.

That sort of advertising is Rossi's specialty.Their rep said this ski is for a guys that wear a backpack,have a rack on their car & is hip with the latest trends at a clinnic once!