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  1. #1
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    Apr 2007
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    Storm Skis from the U.K. w/pics

    Thought people might like to see some pics we got from Storm along from some info and quotes from their head-honcho...
    *******

    One week after launching their website at StormSkis.com in October 2008, Andy David and crew introduced their lineup of skis at the London Ski Show. One of two new (and only?) U.K. ski companies I know of, Storm Skis designs and manages their lineup of freeride and carving skis (yes - a "Freeride" company making a slalom-inspired carving ski for the frontside...now THAT's unusual) from the U.K., but has the actual construction performed in a "leading European factory" specializing in wood cores.

    While Storm appears to be a totally UK based company, Andy David, director of Storm, says he has much broader and bigger plans to grow the brand across Europe and into the rest of the skiing World. Storm will bring out a bunch of new skis:

    - Stormforce Pro 137-110-126 32m radius @191cm
    big mountain powder ski
    - Devastator Pro 125-100-120 24m radius @183cm
    big mountain powder ski
    - Storm Strike 134-105-124 22m radius @180cm
    backcountry twintip
    - Storm Rage 118-84-107 19.1m radius @166cm,
    21.2m radius @ 174cm
    - Storm Aurora Sky 121-82-110 18m radius @173cm
    - Storm Inferno Lab 114-64-99 11.3m radius @155cm,
    12.6m radius @ 165cm.
    - Storm Blaze (no specs other than 155cm) smaller version of Inferno for lightweight skiers.

    “I want to avoid any stigma being placed on us by being British run as soon as possible. All of our team are seasoned snowsport professionals with many seasons experience gained World Wide. It is for that reason now that we are actively seeking international distributors and athletes to sponsor to broaden our global appeal”.

    Build quality and attention to detail is of utmost importance to Storm, and that is why they enlisted the help of a specialized European construction facility rather than trying to do it all alone. As with so many small ski designers, trying to build and maintain a high-quality production shop is prohibitively expensive, so it makes sense to spend limited cash on designs, materials and testing. Outsourcing construction of the materials and designs to your specifications to experienced and well-equiped facilities seems to be a winning combination for launching new ski companies. With some shops laying partially idle after production runs for bigger ski companies, keeping the presses humming and employees busy with smaller customized production projects keeps eveyone happy and more skis coming out to hungry skiers.

    Not only is Storm setting themselves apart from the typical freeride ski company by producing a narrow-waisted frontside carving ski, their entire approach and attitude is different. While most new freeride companies jump on the bandwagon of skateboard-inspired, grunge and post grunge chic style attitude, graphics and company communication with the customers, Storm has chosen a clean and simple look and feel for the skis and the corporate image. As Andy says:

    “I am just a bit tired of seeing the same old street style graphics being reproduced by so many brands. So given our company and name and outlook, we have opted to try and portray ourselves in a different light by sticking close to our original Storm theme. This is a conscious attempt to make all our company’s products become easily identifiable. If we become a recognised brand over the years to come and build a reputation for quality goods and do it in a way where we do not have to depict street crime and or glamorise violence then that will be a mission accomplished for me. Surely the environment and places we find ourselves participating in this sport should encourage a more wholesome approach and message to be conveyed. To coin a phrase I read recently on a ski site….lets drop cliffs not bombs! This perfectly sums up our approach to the whole design process”

    Storm will run an extensive try-before-you-buy program over the winter, so people will be able to get out and about on these products to offer independent reviews. I will try to get on some Storm Skis as soon as we can get our hands on a pair this season and report on how they perform. Keep your eyes on their website for announcements and availability of different models.

    Initial on-snow reports from people trying the Storm skis indicate these are serious, athletic skis for hard charging riders, not some fluffy poofy freeride wannabe skis. We will let you know what they feel like as soon as we can get on a few pairs.

    Some pics:






















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  2. #2
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    Sep 2008
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    i would try them, the dims seem really niche market though.

    The graphics look like they were lifted from a Magic the Gathering card though.
    j'ai des grands instants de lucididididididididi

  3. #3
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    May 2007
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    705
    those names are all scary and shit.

    must be some rad skis.

  4. #4
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    Oct 2005
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    Am I the only one that thinks it odd to buy skis from a UK ski Company?

  5. #5
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    Dec 2008
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    26
    Quote Originally Posted by gretch6364 View Post
    Am I the only one that thinks it odd to buy skis from a UK ski Company?
    Sure, but you know that the UK is a 55 minute, $70 flight away from the French and Swiss Alps, and has a tiny amount of occasional skiing of its own, right?

  6. #6
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    Quote Originally Posted by gretch6364 View Post
    Am I the only one that thinks it odd to buy skis from a UK ski Company?
    That's why they said this right away:



    “I want to avoid any stigma being placed on us by being British run as soon as possible. All of our team are seasoned snowsport professionals with many seasons experience gained World Wide. It is for that reason now that we are actively seeking international distributors and athletes to sponsor to broaden our global appeal”.
    j'ai des grands instants de lucididididididididi

  7. #7
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    Feb 2007
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    Quote Originally Posted by shannyla View Post
    Sure, but you know that the UK is a 55 minute, $70 flight away from the French and Swiss Alps,
    You mean Heathrow is? How far is that from your house? With traffic? Then how far from the airport to the mountain?

    Now on the other hand the UK had shit mountains yet kills it mountain biking downhill soooo ...

    In the end if I am to buy from an indie it won't be from a UK based company farming their shit out and not appearing to be any creative except for the "extreme" ski names.. Kind of silly really.

  8. #8
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    May 2008
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  9. #9
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    Dec 2008
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    Quote Originally Posted by Mani_UT View Post
    You mean Heathrow is? How far is that from your house? With traffic? Then how far from the airport to the mountain?

    Now on the other hand the UK had shit mountains yet kills it mountain biking downhill soooo ...

    In the end if I am to buy from an indie it won't be from a UK based company farming their shit out and not appearing to be any creative except for the "extreme" ski names.. Kind of silly really.

    Fair points all, can't argue. All I'm saying is just cause they're based in the UK doesn't by definition make them bad skis. They could be shitty for any other number of reasons, and the names are seriously gay.

  10. #10
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    Jan 2006
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    Saaaan Diaago
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    At work this summer with a bunch of Mexicans, "devastation" was the term used to refer to having sex. Getting the DEVASTATOR! skis would be funny.

    Sweet ass dimensions, though.
    "I said flotation is groovy"
    -Jimi Hendrix

    "Just... ski down there and jump offa somethin' for cryin' out loud!!!"
    -The Coolest Guy to have Ever Lived

  11. #11
    Join Date
    Aug 2004
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    Adel-vague, Sth Oz
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    For those of you that may be remotely interested...

    Andy used to race bumps in Europa Cup; runs/owns a ski school in Verbier, where he has been based for about the last 10 years; has been on the Movement World Team for the last 5-6ish seasons. He can ski; and, from my understanding, was quite into the development side of things when with Movement. You can see it from the construction and dims - similar to the Movement stuff.

    The point he is trying to make is that these are shapes that work and if built well, will be good skis for all who can handle them; why create a 'radical' shape and then press it in your garage? That doesn't create a great ski 95% of the time. The guys are using a well known and liked starting point and will look to give it their own spin over time. For a first season offering, it is very substantial range and covers most bases.

    Oh, and the British thing? Andy is a Brit, so why not base the office at home? That part of being an indie doesn't change ;-)
    Riding bikes, but not shredding pow...

  12. #12
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    Apr 2007
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    Andy David at Storm Skis has expanded their lineup to 12 models to cover nearly any market segment in 2010-2011, including the introduction of an early-rise tip/tail spatula/pintail powder ski ("Twisted Sista"). Andy sent their new catalog to us. Click HERE to view the new Storm Skis catalog (11mb PDF). They continue their woodcore, sandwich construction throughout the lineup. We tested a couple models of their skis last season. They will be at ISPO and SIA for 2010.


    Mass-Produced Skiers Use Mass-Produced Skis
    Rip it up with something different.
    Support small and independent ski builders
    http://www.ExoticSkis.com
    .
    .

  13. #13
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    Jan 2010
    Location
    sweden
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    47
    i saw a guy skiing these in st anton during new years.. looked interesting.

    "huge early rise" might be a exaggeration though. it looked more like long tips and tails than a fully rocker'd ski.

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