The Ripon Velorution Project

[RedWolf]

"Among the many choices Ripon College’s class of 2012 will face is whether or not to bring a car to campus this fall. Those who pledge not to do so will receive a big incentive: a brand-new mountain bike to keep. Dubbed the “Ripon Velorution Program” (RVP), it is the first of its kind in the nation."

http://www.ripon.edu/news/2007-08/velorution_021208.html

Pretty cool concept - I wish someone would give me a new bike for not driving...