New Mag

[Hook]

Check out this site.

It has a fresh approach, almost like the Powder magazine of the fly fishing scene.

The click and drag corners are slick, very paper mag like.

http://www.thisisfly.com/

[KIRinPNW]

Impressive.

I'm amazed by the continued startups of young fly fishing based companies considering how the sport occupies a relatively small niche market. Hopefully mags like this, and video production co's make some money and continue to breathe some more life into the sport.